It’s a simple concept, but one that many companies are still struggling with in terms of practical implementation. In developing a corporate social media strategy, making the transition to direct participation, genuine engagement and two-way communication is not always easy. But that’s just what needed.
In driving home this point I like to show people Brian Solis and Jesse Thomas‘s Conversation Prism, because it’s a great way to illustrate the landscape and the opportunity. They released an updated version last month:
(Additional update 2019: this blog post is now 10 years old and I noticed the previous image was no longer available. So I’ve updated it to the most recent version):