Lately I’ve been noticing a lot of Facebook posts in my news feed with a specific request to “LIKE” the post.
Sports teams are among the biggest offenders:
Now don’t get me wrong. As a marketer I appreciate the use of a call to action to increase activity and engagement. It is an effective tactic and there are plenty of good ways to do it.
But as a user I find it annoying to frequently see posts in my Facebook news feed that directly ask, cajole or downright beg me to “LIKE” it.
Brands of all shapes and sizes do it, but as I mainly follow news organizations and sports teams on Facebook it is the teams that negatively caught my attention.
The counterpoint is that most of these posts are getting a lot of likes, comments and shares. So at a minimum the “LIKE” begging isn’t turning users off and maybe it is even helping to increase engagement. But popular sports teams tend to have such a large following that I suspect these posts would do very well regardless.
Here are some more recent examples.
What do you think – annoying or effective?