The figures on where users get their news links from is already being covered as a sign that Facebook and Twitter may not be as strong of a news source as previously thought.
But when I look at those charts I just see common sense:
Facebook is still dominated by real, personal connections so why wouldn’t friends and family be the primary source?
Things like Facebook Pages, the Open Graph protocol and frictionless sharing, as well as the Subscribe button for journalists, are giving news organizations an increasing number of ways to forge relationships with users and gain prominence in their streams.
But your mom is always going to care a heck of a lot more about what you are sharing (whether it is a family photo or a news link) than what a newspaper or local TV station shares.
Another thing to remember is that even when Facebook and Twitter are not the primary source for news they are an amazing supplementary source.
Users regularly look to news organizations and reporters (as well as individuals) on Twitter for additional information particularly in breaking news situations. And a Facebook Page is a good place to aggregate and curate user-generated content to tell more of a story, particularly at the local level.
Furthermore, Twitter and Facebook are about much more than just news delivery. A diversified social strategy incorporates a wide range of methods for growing audience and making meaningful connections with users.
Thus through social media news organizations offer not only news and information but also community and even entertainment.
One last thought on the Pew study: hey social, search still owns you!
It is not quite that simple, but it is good to remember that natural search is still a major traffic driver to news and content sites. So don’t let social push SEO out of the mix.