While Pinterest is a natural fit for lifestyle publishers there are good opportunities for broadcast media too.
Today Kim Wilson and I are leading a social media workshop for a group of local TV and radio stations. In preparing for the Pinterest portion I took a look at the pinning activity of local TV news teams.
It is fair to say that it is still early days for local TV newsrooms on Pinterest. Many stations are not yet on it and among those that are activity and engagement is fairly low.
There are some good examples out there however such as Fox 8 News in Cleveland, KARK 4 News in Little Rock, Seattle’s KING 5 and WHSV 3 in Harrisonburg, VA.
For more see Kim’s Lost Remote post on what local TV newsrooms are pinning which gave me a great start to my research.
Among the types of boards that are popular are lifestyle content (recipes and food, fashion, home, etc.); local scenery and special events; news and weather; meet the team and behind the scenes photos; and contests and promotions.
I particularly liked what KARK’s morning show team is doing with behind the scenes photos.
This was my favorite pin, featuring KARK’s Matt Mosler and Mallory Hardin:
The takeaway: have fun with it and show some personality! It is a good way to foster a connection with users/viewers and to encourage repins, likes, comments, etc.
I’d also add that it is important to pin strong, high-quality images whenever possible. In going through a number of TV news boards I came across quite a few photos that were lacking in quality.
Pinterest users have an expectation of interesting, compelling photos and without that it is difficult to succeed.
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