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Look at That, a Google+ Audience That is Largely Female

July 10, 2012 by Adam Sherk

Google+ genderThe demographics of Google+ are typically described as predominantly male and young. But that is not always the case; sites that are geared towards women are drawing a Google+ audience that is largely female.

For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site.

Its Google+ gender breakdown is 80% female, the largest majority I’ve come across to-date:

Google+ audience by gender

Gender breakdown of unique users that have +1’d a page on the site.

Women are the strong majority in every age group:

Google+ audience by age

Now for a fashion magazine site with a largely female readership that is hardly surprising. But in the first year of Google+ it has not been all that common to find audience data with women as the majority.

The main reason has been that many sites with a largely female audience have not had enough +1 activity to generate the audience characteristics reports, as seen in this example:

Google+ audience report no characteristics

This is still fairly common but it is slowly changing. The fashion site referenced above has less than 10K unique users that have +1’d a page but the numbers are growing and the +1’s are being driven by women.

And even if Google+ is not a strong traffic driver or seemingly natural fit for a particular site, +1 activity has a direct and indirect impact on search engine visibility. So for any type of site it is worth experimenting with Google+ promotion and engagement (see 8 Social Media Questions Publishers Should Be Asking Themselves).

Here are a few more examples. I am not able to reveal the exact sites due to client confidentially but they are all well-known, established brands.

Women’s Site

Google+ audience 79% female

Food Site

Google+ audience 74% female

Entertainment Site

Google+ audience 63% female

Related posts:

  1. Is LinkedIn the New Old Boys Network?
  2. Will Media Outlets Keep Using Google+ Personal Accounts? Will Google Let Them?
  3. Does Google Want Brands in Your Social Circle?
  4. My Top Posts of 2012 on Inbound Marketing and Audience Development
  5. Google Living Stories – Just Snazzy Topic Pages or is Google onto Something?

Comments

  1. Nick Stamoulis says

    July 16, 2012 at 9:41 am

    Google+ data is tied to the search engine algorithm. If for no other reason, you should have a Google+ presence. As people continue to grow wary of Facebook and its privacy policies, Google+ could see its user base grow.

  2. Guy Manningham says

    July 16, 2012 at 11:13 am

    That’s pretty interesting. I didn’t realize it was that one-sided.

  3. Adam Sherk says

    July 23, 2012 at 12:02 pm

    Well said Nick.

    Guy – I didn’t either until I started checking the reports for sites with a large female demographic.

  4. Michal says

    August 8, 2012 at 10:13 am

    I must agree with Guy that this data is really surprising; I didn’t expect such a thing. I was just going through some Google+ statistics on Socialbakers. However, I wanted to look for more gender-related statistics and this was rather a surprise.

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About Adam Sherk

Adam Sherk is an SEO and PR consultant helping publishers with digital strategy and audience development, including enterprise SEO, public relations and social media marketing.

Adam is VP SEO and Digital Strategy for Define Media Group.

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