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Alicia Keys Facebook Page: I’d Sign Up if She Asked Me All Cool

January 19, 2010 by Adam Sherk

Want to use your Facebook Page to build out your mailing list? Alicia Keys knows how to do it.

Users who go to the “Sign Up” tab on her Facebook Page get a personal appeal from Alicia Keys herself, extolling the virtues of her mailing list. Here’s how the video appears on the sign-up form (watch it here):

Alicia Keys Facebook Page - Mailing List Video

I have no idea what kind of following she’s built up but this direct, multimedia approach is certainly increasing the conversion rate on the form. Users who sign up see a second video with a thank you message from Keys.

Now not every business will have as engaging a representative but that does not mean a personal video appeal isn’t applicable beyond celebrity. The key takeaway: the more ways you can bring your Facebook Pages to life, the better.

I noticed that in addition to the email list users can sign up for text and voice updates via mobile phone. Perhaps for that Alicia Keys should adopt the same style as she did in her Saturday Night Live digital short:

Just saying. 🙂

Related posts:

  1. The Daily Show Visits The New York Times
  2. Grateful Dead Facebook Page: Great Use of Interactive Content
  3. A Closer Look at Fan Engagement on The Fox News Facebook Page
  4. MLB Teams on Twitter and Facebook: Two-Year Growth Rates
  5. NBA Playoff Teams Ranked by Facebook Page Engagement

Comments

  1. Sammy says

    October 21, 2010 at 9:42 am

    Hi Alicia, Im Sammy how are you doing. Wanna say i adore your music, i think your the best artist eva and that makes you my favourite. I also would like to congratulate you on the birth of your little man Egypt. And i love the name :)XX. Have a brilliant future with your music and you being a mum which i think you will be fab at as you are a wonderful loving person i have known.

    Loveyou millions

    Sammy xxx

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About Adam Sherk

Adam Sherk is an SEO and PR consultant helping publishers with digital strategy and audience development, including enterprise SEO, public relations and social media marketing.

Adam is VP SEO and Digital Strategy for Define Media Group.

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