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2011 NBA Playoffs: Head-to-Head Twitter Matchups by Klout Score

May 3, 2011 by Adam Sherk

This year’s NBA playoffs have been great so far, a nice surprise considering it is still early in the second round. Since I like looking at the social media presence of NBA teams I thought I’d run the 2011 playoff teams through the beta version of the new Klout to see how the fare against each other.

Last year I simply ranked the NBA playoff teams by Facebook engagement, so this year I thought I’d try a different approach for Twitter and apply Klout scores to the actual bracket and declare a winner for each matchup, round by round.

First the Eastern Conference:

NBA Playoffs Eastern Conference - Klout

Chicago and Miami cruised through the first round, similar to how it happened in the actual playoffs. Atlanta had the worst Klout score in the conference so that doesn’t sync with their surprising performance thus far in the playoffs. Their 67 is more symbolic of how they laid an egg in last year’s playoffs. Boston had a much tougher matchup against the Knicks on Klout than they did on the court.

In the second round the Magic proved no match for the Bulls. Boston and Miami was a great matchup; let’s hope the real series is that close.

In the Eastern Conference Finals the Bulls and Heat tied with a Klout score of 81, so I used additional data from Klout to declare the winner. As a Bulls fan it pains me to say it but the Heat have a stronger Twitter profile:

Miami Heat Chicago Bulls Klout scores

Now for the Western Conference:

NBA Playoffs Western Conference - Klout

Memphis matched up well against the Spurs but unfortunately for them when it comes to Klout they fell just short. The Thunder beat the Nuggets in a fairly close series and Portland managed to sneak past Dallas. The Lakers had no trouble with New Orleans.

In the second round the Spurs made it through another matchup 74-73, close to how many fans thought the veteran team might perform in the actual playoffs. The Lakers blew past the Blazers, so no revenge for their loss with Scottie Pippen to the Shaq/Kobe Lakers.

Los Angeles easily defeated the Spurs in the conference finals.

The Lakers’ 84 also gave them a close victory over Miami, making them the 2011 NBA Klout champions:

Los Angeles Lakers logo - Klout score

Will they make it happen on the court?

POST-FINALS UPDATE:

Not even close! 🙂 But the point was to compare the teams head-to-head by Klout score, not to try to use Klout to predict the actual champion. So it’s really a better indicator of popularity from past success plus current level of engagement.

Related to that, since winning the NBA title the Mavs’ Klout score is up 11 points to 81, making it comparable to the other top teams in the league. However the Heat’s score is also up to 85, meaning that at least in the world of Twitter influence the Heat come out on top. By contrast the Lakers have dropped to 74 so a lack of recent activity has harmed their score:

Mavs Heat Lakers Klout scores

Related posts:

  1. Which NBA Teams Have Seen the Most Growth on Twitter and Facebook?
  2. The Most Popular NBA Teams on Twitter and Facebook
  3. NBA Playoff Teams Ranked by Facebook Page Engagement
  4. Super Bowl XLV: Packers and Steelers Battle it Out on Twitter
  5. The Most Popular MLB Teams on Twitter and Facebook

Comments

  1. gc says

    May 13, 2011 at 2:34 am

    funny how you underestimated the mavs..

  2. Adam Sherk says

    May 16, 2011 at 3:57 pm

    gc, we’ll see if the Mavs’ success in this year’s playoffs thus far will translate into an increase in popularity and activity around their Twitter account. Their current Klout score of 70 is comparable to several other teams but still fairly low.

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About Adam Sherk

Adam Sherk is an SEO and PR consultant helping publishers with digital strategy and audience development, including enterprise SEO, public relations and social media marketing.

Adam is VP SEO and Digital Strategy for Define Media Group.

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