Adam Sherk

  • About
  • SEO
  • Social Media
  • PR
  • Publishing

Yahoo Adds Enhanced News Results to SearchMonkey

August 31, 2009 by Adam Sherk

On Friday Yahoo announced new additions to its SearchMonkey enhanced results, including options for news content.

SearchMonkey allows sites to use structured data to include additional information in their Yahoo search results such as addresses and phone numbers, review scores, pricing, etc.

For news sites, the publication date and a photo can be added to Yahoo search results for articles and opinion pieces, as shown in this example:

Yahoo SearchMonkey - Enhanced News Results

To take advantage of the enhanced news results, publishers can either use RDFa markup to embed the news data in their content, or use a NewsML feed to send the data privately to Yahoo. For technical details and instructions see the SearchMonkey News help page.

Once the markup is added the enhanced results should appear in Yahoo after the content has been crawled again. Embedding photos will be a good way for publishers to draw attention on the SERPs and increase clickthrough rates.

Not sure what SearchMonkey is? There’s some background information on the Yahoo Developer Network: SearchMonkey.

Related posts:

  1. Rich Snippets: Increase Google Visibility for Reviews through Microformats
  2. Does Google Freshness Update Make Online Reputation Management More Difficult?
  3. 5 Ways that Social Media Impacts SEO
  4. Yahoo News Syndication: Attribution Links Not SEO-Friendly
  5. Yahoo! Search Data (@YahooSearchData) a Good Source of Trending Topics for Lifestyle Publishers

Leave a Reply

Your email address will not be published. Required fields are marked *

Please confirm you are a real person: * Time limit is exhausted. Please reload CAPTCHA.

Subscribe and Connect

Follow @adamsherk

About Adam Sherk

Adam Sherk is an SEO and PR consultant helping publishers with digital strategy and audience development, including enterprise SEO, public relations and social media marketing.

Adam is VP SEO and Digital Strategy for Define Media Group.

Recent Posts

  • 8 Critical SEO and Digital Marketing Opportunities for Publishers
  • How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.
  • 10 Things That Expose Good Sites to Google Panda
  • Mobile Visits Account for 40% of All Traffic for Publishers
  • The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Categories

  • Public Relations
  • Publishing
  • SEO
  • Social Media

Popular Posts

  • The Most Overused Buzzwords and Marketing Speak in Press Releases
  • 5 Ways that Social Media Impacts SEO
  • Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)
  • The Most Common Google News Errors and How to Avoid Them
  • SEO Guidelines for Sponsored Content and Partner Links
  • 8 Social Media Questions Publishers Should Be Asking Themselves
  • Top Link Building Tactics for Publishers
  • The Best Free (or Cheap) Tools for Blogger and Influencer Outreach
  • A Simple Workflow for Keyword Research for Content Planning
  • Beyond Facebook Insights: Useful Facebook Analytics Tools
  • The Best Free Tools for Twitter Analytics
  • Editorial SEO Tactics for the Newsroom
  • SEO Metrics for Publishers: How are You Tracking and Measuring Success?
  • Free Tools for Monitoring Hot Search Trends
  • Google News Optimization Tips

Disclaimer

The opinions expressed on this blog are Adam Sherk's own and do not necessarily reflect the views of his company or its clients.

Sitemap | RSS | © 2009-present AdamSherk.com