Now that the Hot Searches list on Google Trends has been stripped down publishers are moving to other sources for monitoring search trends.
Specific to lifestyle publishers the Google data was never all that useful anyway since it was dominated by topics like breaking news, sports and entertainment.
So what’s a lifestyle site covering things like food, fashion or home to do?
One good source is @YahooSearchData on Twitter.
I’d given Yahoo! Search Data a shout-out in Search Trend Optimization for Evergreen Content but it continues to be a useful resource so I wanted to bring it up again.
While it covers trending topics in all areas, searches that are relevant to lifestyle publishers are often featured.
Take a look at some recent tweets:
Crafts of all types are buzzingon @Yahoo including “paper crafts”, “kids crafts”“duct tape crafts,” “4th of July crafts”
— Yahoo! Search Data (@YahooSearchData) June 25, 2012
How to questions are buzzing during grilling season on @Yahoo, “how to grill corn on the cob”, “how to grill salmon” “how to grill chicken”
— Yahoo! Search Data (@YahooSearchData) June 22, 2012
This week on @Yahoo searches are spiking for “picnic ideas” up 68% this week “picnic tables”“picnic baskets” “picnic foods” “picnic games”
— Yahoo! Search Data (@YahooSearchData) June 22, 2012
TRENDING: Searches for “online coupons” are up 3052% this week and searches for “ice cream coupons”and Couponmom.com spiking online
— Yahoo! Search Data (@YahooSearchData) June 27, 2012
Rompers: Searches for “rompers” are up 57% this week as mainstream fashionistas are searching on @Yahoo!
— Yahoo! Search Data (@YahooSearchData) June 13, 2012
Now just because something is trending on Yahoo/Bing doesn’t mean that it is trending on Google too but it will certainly be a possibility. And they share a wide range of data that will be of interest to a variety of different publishers.
So I’d recommend including @YahooSearchData in your toolkit for monitoring trending topics.
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