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Yahoo! Search Data (@YahooSearchData) a Good Source of Trending Topics for Lifestyle Publishers

June 27, 2012 by Adam Sherk

Yahoo! Search Data - @YahooSearchData on TwitterNow that the Hot Searches list on Google Trends has been stripped down publishers are moving to other sources for monitoring search trends.

Specific to lifestyle publishers the Google data was never all that useful anyway since it was dominated by topics like breaking news, sports and entertainment.

So what’s a lifestyle site covering things like food, fashion or home to do?

One good source is @YahooSearchData on Twitter.

I’d given Yahoo! Search Data a shout-out in Search Trend Optimization for Evergreen Content but it continues to be a useful resource so I wanted to bring it up again.

While it covers trending topics in all areas, searches that are relevant to lifestyle publishers are often featured.

Take a look at some recent tweets:

Crafts of all types are buzzingon @Yahoo including “paper crafts”, “kids crafts”“duct tape crafts,” “4th of July crafts”

— Yahoo! Search Data (@YahooSearchData) June 25, 2012

How to questions are buzzing during grilling season on @Yahoo, “how to grill corn on the cob”, “how to grill salmon” “how to grill chicken”

— Yahoo! Search Data (@YahooSearchData) June 22, 2012

This week on @Yahoo searches are spiking for “picnic ideas” up 68% this week “picnic tables”“picnic baskets” “picnic foods” “picnic games”

— Yahoo! Search Data (@YahooSearchData) June 22, 2012

TRENDING: Searches for “online coupons” are up 3052% this week and searches for “ice cream coupons”and Couponmom.com spiking online

— Yahoo! Search Data (@YahooSearchData) June 27, 2012

Rompers: Searches for “rompers” are up 57% this week as mainstream fashionistas are searching on @Yahoo!

— Yahoo! Search Data (@YahooSearchData) June 13, 2012

Now just because something is trending on Yahoo/Bing doesn’t mean that it is trending on Google too but it will certainly be a possibility. And they share a wide range of data that will be of interest to a variety of different publishers.

So I’d recommend including @YahooSearchData in your toolkit for monitoring trending topics.

Related posts:

  1. Free Tools for Monitoring Hot Search Trends
  2. Search Trend Optimization for Evergreen Content
  3. The Best Tools for Keyword Research, Competitive Analysis and Trending Topics
  4. Google Trends Graphs No Longer Embedded in Search Results?
  5. Yahoo Adds Enhanced News Results to SearchMonkey

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About Adam Sherk

Adam Sherk is an SEO and PR consultant helping publishers with digital strategy and audience development, including enterprise SEO, public relations and social media marketing.

Adam is VP SEO and Digital Strategy for Define Media Group.

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