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Has Search Interest in Celebrity Gossip Peaked?

March 26, 2013 by Adam Sherk

Google Trends - celebrity termsAre searchers less interested in celebrity gossip than they used to be? According to Google Trends, yes.

While doing some research I was surprised to see that search interest in the keyword phrase [celebrity gossip] peaked around 2009. Despite occasional spikes it has been declining ever since:

Google Trends - Celebrity Gossip

By comparison [celebrity news] has been more consistent over the years but it has always trailed behind. However according to Google Trends it overtook [celebrity gossip] for the first time in October 2012:

Google Trends - Celebrity Gossip vs. Celebrity News

In the Google AdWords Keyword Tool [celebrity gossip] still has more than twice the average volume, so the figures aren’t in sync:

Celebrity News and Celebrity Gossip search volume

However the rise and fall of overall interest in [celebrity gossip] is apparent.

It is important to note that what we’re talking about here is search volume for the actual phrase “celebrity gossip” as opposed to search activity in that topical category.

Searcher interest in all things celebrity – be it news, gossip or otherwise – is still going strong. But the majority of that activity is reflected in searches for celebrity names and more specific related queries.

As for celebrity gossip, despite the decline it is clear that it is still a priority term. In looking at seven major celebrity sites, five have the phrase in their home page title tag:

TMZ title tag

Perez Hilton title tag

People title tag

US Weekly title tag

E! Online title tag

Huffington Post Celebrity title tag

PopSugar title tag

Related posts:

  1. Google Trends Graphs No Longer Embedded in Search Results?
  2. Free Tools for Monitoring Hot Search Trends
  3. Do People Search for “Breaking News”?
  4. Yahoo! Search Data (@YahooSearchData) a Good Source of Trending Topics for Lifestyle Publishers
  5. Search Trend Optimization for Evergreen Content

Comments

  1. Melanie Egerton says

    April 10, 2013 at 7:33 am

    Hi there Adam,

    People will always be searching for celebrity gossip in this odd world we live in, but as you’ve noticed the terms they search by do indeed evolve over time.

    Mel

  2. MrsGrapevine says

    January 23, 2014 at 1:19 am

    I’ve used both in my title and adding the word “black” or “urban” celebrity news has also helped my rank for a more niche market

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About Adam Sherk

Adam Sherk is an SEO and PR consultant helping publishers with digital strategy and audience development, including enterprise SEO, public relations and social media marketing.

Adam is VP SEO and Digital Strategy for Define Media Group.

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