Adam Sherk

The Fastest and Slowest News Sites in 2012

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Google PageSpeed logoIt has been a couple years now since page speed has been an official Google ranking factor and one year since the launch of PageSpeed Online, the Web-based version of Google’s tool for analyzing site performance.

So I thought I’d check in on the PageSpeed scores for a selection of major news sites.

Page speed is not a major ranking factor (according to Google it impacts roughly 1 in 100 searches) but it does have a direct and indirect impact not only on SEO but also on social media activity and the overall user experience. For these reasons it is something that is worth paying attention to.

For this year’s comparison I started with the group of sites I looked at last year (see Google Page Speed Ratings One Year Later) and added in the majority of sites from News Organizations on Google+: Which Pages Get the Most Engagement?

For the sake of simplicity I pulled PageSpeed Online scores for the home page of each news site. PageSpeed scores are on a 0-100 scale with a higher number indicating better performance.

Here are the fastest – and the slowest – news sites in 2012:

 Home PagePage Speed Score
April 2012
1Yahoo! News96
2Mail Online (US home page)94
3Business Insider93
4TechCrunch91
T-5Breaking News90
T-5CBS News90
T-5CNET90
T-5The Economist90
T-5Mashable90
T-5The Washington Post90
T-11The Huffington Post89
T-11Newser89
T-13Le Monde88
T-13The Wall Street Journal88
T-13ReadWriteWeb88
T-13The Next Web88
T-17BBC News87
T-17Reuters87
T-17The Atlantic87
20The Daily Beast85
T-21Bloomberg84
T-21The Christian Science Monitor84
T-23Bloomberg Businessweek83
T-23Forbes83
T-23The Guardian (US home page)83
T-23msnbc.com83
T-24Time82
T-24USA Today82
T-25Chicago Tribute81
T-25Financial Times (US home page)81
T-25Slate81
32CNN80
T-33Boston.com79
T-33Fox News79
T-33The Fiscal Times79
T-33The Times (UK)79
37CNNMoney78
T-38ABC News77
T-38Los Angeles Times77
40Sky News76
T-41New York Magazine75
T-41The New York Times75
T-43PBS NewsHour70
T-43The Telegraph70
45The Verge68
46NPR67
47Al Jazeera English62
Average83

Yahoo! News is the winner, coming in with a very high score of 96. The UK’s Mail Online and Business Insider round out the top three with similarly high scores.

The top 10 all received scores of 90 or higher with six sites tied for fifth place.

It is not surprising to see sites like Business Insider, TechCrunch and Mashable in the top group (and The Huffington Post close at #11) but it was good to see some traditional news organizations make it in there too. Their sites sometimes lag behind due to a legacy CMS or other site architecture issues.

I didn’t expect to see NPR near the bottom of the table as their home page appears to load rather quickly in my own browser. But I checked it a few times and as you’ll see below 67 is actually an improvement over last year.

Whenever I do a search or social media comparison post for news sites The New York Times tends to be near the top of the group. But site speed is one area in which the competition has a leg up.

Note that for The Daily Mail, The Guardian and The Financial Times the PageSpeed tool was redirected to the URL for the US version of their home page. So the US URLs were used in the comparison.

One-Year Gains and Losses

Since I did a similar exercise with a smaller group of news sites last April I can also provide some data on changes in site speed over the past year.

Keep in mind that the content and particularly the advertisements on a home page are frequently changing so the PageSpeed scores will regularly fluctuate too.

But capturing scores at periodic intervals does provide a general sense of whether the pages are performing better or worse than previously.

Among the smaller sampling of news sites here are the home pages that have seen the greatest YoY improvement:

 Home PagePage Speed Score
April 2012		Page Speed Score
April 2011		Change
1Reuters8720335.0%
2Chicago Tribune815937.3%
3The Washington Post906832.4%
4msnbc.com836723.9%
5The Times (UK)796423.4%
6CNN806817.7%
7The Huffington Post897715.6%
8Los Angeles Times776714.9%
9The Christian Science Monitor847413.5%
10The Economist908012.5%
11Fox News797111.3%
12Forbes837510.7%
13NPR67619.8%
14Yahoo! News96889.1%
15Time82767.9%
16The Guardian83777.8%
17USA Today82776.5%
18The New York Times75715.6%
19The Wall Street Journal88844.8%
20ABC News77744.1%
21CBS News90873.5%
22Mail Online94922.2%
23BBC News87861.2%
24The Telegraph7086-18.6%
Average837313.7%

Reuters should probably be put into a special category since its home page score of 20 last year was bizarrely low (I recall checking that one several times to confirm it). They may have been having some kind of technical issue at the time that has since been resolved.

Among the rest of the group all but one site received a higher score this year. Two sites had 30%+ gains, two had 20%+ gains and the top 12 all improved by 10% or more.

Only The Telegraph saw a drop in home page PageSpeed; 18.6% is a considerable decline.

I’ve checked that one a few times but it continues to receive a 70. They were having an odd 404 issue with their home page yesterday which was resolved before I pulled these scores, but perhaps there are still lingering issues.

Related posts:

  1. Google Page Speed Ratings One Year Later: News Sites Range from Up 27% to Down 73%
  2. 25 Major News Sites Ranked by Page Speed
  3. 20+ Major News Sites Ranked by Domain Authority
  4. News Sites on Twitter: Who is Making the Most Impact?
  5. Which News Sites Get the Most Social Media Engagement?

Comments

  1. Adam, the news website isn’t MSNBC. That’s a TV network in New York. The news website is msnbc.com, in Redmond, Wash. Different companies.

  2. Thanks Abe. I didn’t include the .com in the tables above (will add it now) but it is the home page of msnbc.com (msnbc.msn.com) that was evaluated.

  3. Thanks for this, I’ve been spending a LOT of time on improving our page speed and web performance at Business Insider, it’s pretty awesome to be recognized for it.

    Now I just gotta get to #1. 🙂

  5. Good post but a little misleading because the high page speed score does NOT means a faster website.

    Take Mail Online (Score: 94) and NPR (Score: 67) for example, if you record their load time using WebPageTest.com then you’ll see that NPR is a lot faster than Daily Mail. Here is a video of their page load comparison: http://www.webpagetest.org/video/view.php?id=120531_a3ea2c141f4ab0bce8ccf3818fec2b310b05ee75

    Companies such as Gomez monitor news website portals which I think is a more accurate measure of news paper website page speeds thanks Google Page Speed.
    See http://www.gomez.com/us-media-news-last-mile
    http://www.gomez.com/uk-media-news-last-mile
    http://www.gomez.com/france-media-news-last-mile etc.

  7. I have to disagree with fastest/slowest data.

    We recently published http://www.brixsgroep.nl Which reduces your data list to dust.

    At this moment this site scores 100/100 in Pagespeed, 96/100 in Yslow and 100/100 at Pindom.

    If you’re interested in how we did it, feel free to contact me.

  11. you should had mentioned in year comparison if those sites changed their layout or not. And isn’t page load speed affected by the time of the day, I mean if you checked CNN at let’s say 1 pm and npr at 6 pm , then CNN would definitely be quicker?

  12. Annmar – thanks for your thoughts. Regarding the 2012 vs. 2011 figures, this is just a basic comparison based on a couple moments in time. I’m not in a position to know what technical or design changes each site may have made in the past year. I’m just showing rough differences in performance from one year to the next, regardless of the reason.

    Regarding the time of day, all the sites were checked at roughly the same time of day each time.

  13. Hi Adam,

    Great article, I have managed to crack the 90 mark a week ago. It had been sitting miserably on 89 for a few months, but I finally managed to tweak my cache expires headers for images and css/js files and managed to increase a few points. Now it’s at 94 for the home page. I also figured out how to enable an origin-push cloudfront distribution on Amazon which significantly increased the overall site speed. So it’s nice to know that the little guy with an Amazon micro instance running Nginx & Varnish plus the excellent W3 Total Cache plugin and a little bit of research can get some trophy numbers up there with the big guys.

    I followed Ewan Leith’s instructions:
    http://www.ewanleith.com/blog/900/10-million-hits-a-day-with-wordpress-using-a-15-server

  16. Hi Vivek, this was a comparison specifically of major news sites so that’s the only data I’ve compiled. Since websites come in a lot of different shapes and sizes defining a “normal” site is a difficult thing to do. But you can do a relative comparison by running your site and some competitors (or similar types of sites) through PageSpeed Insights or another one like Pingdom Tools.

  17. It makes a lot of sense that Yahoo News would be on the top of the list. Long before Google came out with Page Speed, Yahoo was publishing information on factors that impact an HTML page’s speed. I think the first tool that ever gave an extensive analysis of page speed was YSlow which tested the different criteria that Yahoo developers identified as key points to focus on.

    The first version of YSlow came out in late 2007. Two years before Google Page Speed and I’m pretty sure the information was publicly available before the plug in came out.

    Yahoo essentially wrote the book on page speed.

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