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Hitwise Reports News and Media’s Share of Search-Referred Traffic Declining

May 19, 2009 by Adam Sherk

According to data released by Hitwise a few days ago News & Media is one of the few categories showing a YoY decline in share of search-referred traffic:

Hitwise Share of Search-Referred Traffic by Industry April 2009

Fortunately the majority of sites we work with in this category are bucking the trend, as most are seeing strong improvements in YoY search engine referral traffic thus far this year.

It’s also worth noting that a lot of major publishers still get a huge portion of their traffic from direct navigation. So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search.

Related posts:

  1. How Much Search and Social Media Traffic Do Publishers Get?
  2. Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1%
  3. Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic
  4. 5 Ways to Deal with Seasonal Dips in Search Engine Traffic
  5. Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest

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About Adam Sherk

Adam Sherk is an SEO and PR consultant helping publishers with digital strategy and audience development, including enterprise SEO, public relations and social media marketing.

Adam is VP SEO and Digital Strategy for Define Media Group.

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