Adam Sherk

  • About
  • SEO
  • Social Media
  • PR
  • Publishing

Fox News Has Highest Customer Satisfaction Rating Among News Sites – By Far

July 17, 2012 by Adam Sherk

Fox News logoWhich news site has the highest customer satisfaction rating? FoxNews.com – by far. Who fared the worst? HuffingtonPost.com.

These are the findings of the annual ForeSee American Customer Satisfaction Index (ACSI) E-Business Report that was released today.

In the News and Information category FoxNews.com leads by a considerable margin. Its satisfaction score of 84 is six points higher than the #2 news site, ABCNews.com. Its 2.4% increase over last year is also the highest rate of improvement in the group.

ForSee ASCI customer satisfaction study - news and information sites

Most of the others including ABCNews.com, CNN.com, USAToday.com, NYTimes.com and MSNBC.com are clustered together with satisfaction scores from 73-76.

Only HuffingtonPost.com scored considerably lower than the pack with a 69 for the second straight year.

So what is FoxNews.com doing right? Apparently it is giving the people what they want. According to the report it “has a good understanding of its visitors’ wants and needs and has done an incredible job at not just meeting expectations, but surpassing them.”

That sounds like it is mostly about content to me. I think it is fair to say that the FoxNews.com audience is generally speaking in favor of the site’s choices in and style of coverage.

Conversely HuffingtonPost.com, which scored 15 points lower, is described as “difficult to navigate, cluttered, and ad heavy.” That describes user experience as opposed to content. Not a surprising assessment as HuffPo is not exactly a simple, streamlined site.

However the report commentary also suggests the site “seems to suffer from more diffuse targeting. The site began as an opinionated liberal news commentary, but has evolved into a more general news and information site since its acquisition by AOL.”

How Do Ads Impact User Experience?

The Huffington Post’s “ad heavy” description aligns with the ASCI study’s findings on advertising on news sites.

HuffingtonPost.com has the highest score for “I don’t pay attention to the ads” and “ads interfere with my experience.” Similarly it has the lowest score for “I frequently look at the ads.”

ForSee ASCI news site adverstising study

Interestingly USAToday.com ties for the highest ad relevancy score and more users apparently pay attention to its advertisements than any other news site.

Related posts:

  1. Google Page Speed Ratings One Year Later: News Sites Range from Up 27% to Down 73%
  2. Which News Sites Have the Highest Reading Level According to Google?
  3. Newsweek Cares about (some of) your Tweets. Fox News Not so Much.
  4. A Closer Look at Fan Engagement on The Fox News Facebook Page
  5. The Fastest and Slowest News Sites in 2012

Comments

  1. Beartooth Bronsky says

    March 20, 2017 at 1:51 pm

    Fox News also has the least well informed viewers among all of the major media according to a study done in the 2000’s by the University of Maryland’s polling department. CBS, NBC, ABC, and CNN also don’t score well, but are higher than Fox. MSNBC scored higher, but NPR scored the highest by far.

    Fox News watchers are the most satisfied because they see only that which confirms & strengthens their already held views, and very little, if any news that challenges their preconceived notions. This is called the Confirmation Bias. They feel comfortable when their own views are parroted back to them and opposing views are ignored, derided, or attempts are made to discredit them. Any media site can be popular by telling its viewers that they are always right and providing them a “safe” bubble..

Leave a Reply

Your email address will not be published. Required fields are marked *

Please confirm you are a real person: * Time limit is exhausted. Please reload CAPTCHA.

Subscribe and Connect


Follow @adamsherk

About Adam Sherk

Adam Sherk is an SEO and PR consultant helping publishers with digital strategy and audience development, including enterprise SEO, public relations and social media marketing.

Adam is VP SEO and Digital Strategy for Define Media Group.

Recent Posts

  • 8 Critical SEO and Digital Marketing Opportunities for Publishers
  • How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.
  • 10 Things That Expose Good Sites to Google Panda
  • Mobile Visits Account for 40% of All Traffic for Publishers
  • The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Categories

  • Public Relations
  • Publishing
  • SEO
  • Social Media

Popular Posts

  • The Most Overused Buzzwords and Marketing Speak in Press Releases
  • 5 Ways that Social Media Impacts SEO
  • Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)
  • The Most Common Google News Errors and How to Avoid Them
  • SEO Guidelines for Sponsored Content and Partner Links
  • 8 Social Media Questions Publishers Should Be Asking Themselves
  • Top Link Building Tactics for Publishers
  • The Best Free (or Cheap) Tools for Blogger and Influencer Outreach
  • A Simple Workflow for Keyword Research for Content Planning
  • Beyond Facebook Insights: Useful Facebook Analytics Tools
  • The Best Free Tools for Twitter Analytics
  • Editorial SEO Tactics for the Newsroom
  • SEO Metrics for Publishers: How are You Tracking and Measuring Success?
  • Free Tools for Monitoring Hot Search Trends
  • Google News Optimization Tips

Disclaimer

The opinions expressed on this blog are Adam Sherk's own and do not necessarily reflect the views of his company or its clients.

Sitemap | RSS | © 2009-present AdamSherk.com