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Smart Move from Condé Nast: GQ and DETAILS Should Have Their Own Websites

July 22, 2009 by Adam Sherk

There’s been a lot of coverage this week of Condé Nast bringing in McKinsey & Company to help them restructure the business which hopefully will work out for them. Props to Silicon Alley Insider for including a photo of the consultants from Office Space in their write-up. 🙂

Tuesday’s announcement that GQ and DETAILS will get their own sites in October is definitely encouraging and is a big improvement over hosting both on men.style.com. It’s not just that users expect a branded experience on a dedicated domain. It’s that there are so many SEO and audience development initiatives, including social media marketing, that simply work better when a site exists on its own unique, branded domain.

Best of luck to both GQ.com and DETAILS.com.

A side note to Condé Nast Digital’s PR team: I’d put your online press releases on regular Web pages. People will be less likely to link to the .pdf versions in your online press room. I did it above but I didn’t really want to.

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About Adam Sherk

Adam Sherk is an SEO and PR consultant helping publishers with digital strategy and audience development, including enterprise SEO, public relations and social media marketing.

Adam is VP SEO and Digital Strategy for Define Media Group.

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