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Social Media News Releases Get 3x More Media Coverage

March 24, 2011 by Adam Sherk

Social media news releases have lots of advantages, and what’s not to like? They offer a clean, simple format that encourages companies to be clear and succinct. While multimedia content can be added to any press release, SMNRs are much more likely to incorporate images and video. It is easy share and repurpose the information in the releases and in many cases they are strong enough to stand on their own as an ongoing resource.

That all sounds great, but do social media news releases actually generate more media coverage? According to research from the UK’s RealWire, they do.

After an interview with Shel Holtz on the value of press releases RealWire CEO Adam Parker revisited some previous research to see how SMNRs are faring against traditional press releases.

Based on data from 1,044 releases distributed via RealWire from September 2010 to March 2011, social media news releases earned three times more coverage than traditional releases:

Social Media News Release editorial coverage analysis

There are any number of things that influence the success of a press release, most of all the content of the announcement itself and its relevance to particular news outlets. And as statisticians like to say correlation does not imply causation.

But the data is certainly encouraging and it is good to see evidence that social media press releases are performing well.

Related posts:

  1. Where Do You Want Your Social Media Press Releases to Live?
  2. Press Releases Do Get Shared on Google News
  3. A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later
  4. The Most Overused Buzzwords and Marketing Speak in Press Releases
  5. Videos in Press Releases are Cool – If They Provide Meaningful Content

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About Adam Sherk

Adam Sherk is an SEO and PR consultant helping publishers with digital strategy and audience development, including enterprise SEO, public relations and social media marketing.

Adam is VP SEO and Digital Strategy for Define Media Group.

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