I checked today and it is still at the top of the list for the week:
Press releases tend to be the ugly stepsister when it comes to Google News visibility but here’s a sign that they do sometimes get traction from users.
So what does it take to break through? For NASA it was promoting an announcement that will “impact the search for evidence of extraterrestrial life.”
I’m sure it wouldn’t be too difficult to apply a similar angle to typical business press releases. 🙂
But jokes aside, if you have something of genuine interest to announce people will pay attention and spread the word.