London-based Houston PR is blasting out (yes, that’s an intended pun) a gimmicky press release to announce its relocation and rebranding.
It has put out what it believes to be the world’s highest press release:
While I’m not a particular fan of PR gimmicks or shotgun pitches I like this one, so I’ll bite. I also think if you manage to get your press release 27 miles above the earth that deserves a shout-out.
And it gives me a chance to point out that the release is free of links with optimized anchor text, which is something you want to watch out for these days (when you are distributing them on other sites, per Google’s guidelines on link schemes).
So what do you think – was this press release a good idea?
Carey O'Donnell says
Brilliant launch platform, people. Provides plenty of delicious fuel for thought. Those people are stars.
Adam Sherk says
Now that’s what I call a comment, thanks Carey.
Mary Jane Kinkade says
I think it’s fun — and there’s something to be said for a company that will go to the moon and back for its clients…
Sunday says
Well, indeed the press release is not a bad gimmick. Indeed, any pitch that is carried out above the earth deserves commendation. The guys at Houston PR has really shown some creativity in the press release and I am sure many brands are likely to copy this!
I upvoted this post in kingged where it was shared for online marketers and bloggers.
http:// kingged.com/bad-gimmick-worlds-highest-press-release/
Adam Sherk says
Yes, I think it’s fun too Mary Jane.
Adam Sherk says
Thanks Sunday
Lorrie says
I think it’s a fun idea!
David Richards says
At least they didn’t say their company was, “out of this world.” Seriously, a company that is thinking out of the box, may mean they mean business. Going to great lengths, pardon the pun, gives them some credibility.
Matt Roberts says
When I read the title of this blog I had high hopes it was coming from Colorado.