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Not a Bad Gimmick: The World’s Highest Press Release

July 23, 2014 by Adam Sherk

London-based Houston PR is blasting out (yes, that’s an intended pun) a gimmicky press release to announce its relocation and rebranding.

It has put out what it believes to be the world’s highest press release:

While I’m not a particular fan of PR gimmicks or shotgun pitches I like this one, so I’ll bite. I also think if you manage to get your press release 27 miles above the earth that deserves a shout-out.

And it gives me a chance to point out that the release is free of links with optimized anchor text, which is something you want to watch out for these days (when you are distributing them on other sites, per Google’s guidelines on link schemes).

So what do you think – was this press release a good idea?

Related posts:

  1. Press Release Optimization Checklist and Tips
  2. Great Design for an Email Press Release
  3. A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later
  4. Email Press Release Optimization Circa 1999
  5. PRFilter Shows Press Release Buzzword Abuse Still Prevalent

Comments

  1. Carey O'Donnell says

    July 23, 2014 at 11:43 am

    Brilliant launch platform, people. Provides plenty of delicious fuel for thought. Those people are stars.

  2. Adam Sherk says

    July 23, 2014 at 11:55 am

    Now that’s what I call a comment, thanks Carey.

  3. Mary Jane Kinkade says

    July 24, 2014 at 3:41 pm

    I think it’s fun — and there’s something to be said for a company that will go to the moon and back for its clients…

  4. Sunday says

    July 25, 2014 at 2:44 am

    Well, indeed the press release is not a bad gimmick. Indeed, any pitch that is carried out above the earth deserves commendation. The guys at Houston PR has really shown some creativity in the press release and I am sure many brands are likely to copy this!

    I upvoted this post in kingged where it was shared for online marketers and bloggers.
    http:// kingged.com/bad-gimmick-worlds-highest-press-release/

  5. Adam Sherk says

    July 28, 2014 at 7:37 am

    Yes, I think it’s fun too Mary Jane.

  6. Adam Sherk says

    July 28, 2014 at 7:41 am

    Thanks Sunday

  7. Lorrie says

    September 9, 2014 at 1:44 pm

    I think it’s a fun idea!

  8. David Richards says

    September 29, 2014 at 8:24 pm

    At least they didn’t say their company was, “out of this world.” Seriously, a company that is thinking out of the box, may mean they mean business. Going to great lengths, pardon the pun, gives them some credibility.

  9. Matt Roberts says

    December 28, 2014 at 3:29 pm

    When I read the title of this blog I had high hopes it was coming from Colorado.

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About Adam Sherk

Adam Sherk is an SEO and PR consultant helping publishers with digital strategy and audience development, including enterprise SEO, public relations and social media marketing.

Adam is VP SEO and Digital Strategy for Define Media Group.

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