London-based Houston PR is blasting out (yes, that’s an intended pun) a gimmicky press release to announce its relocation and rebranding.
It has put out what it believes to be the world’s highest press release:
While I’m not a particular fan of PR gimmicks or shotgun pitches I like this one, so I’ll bite. I also think if you manage to get your press release 27 miles above the earth that deserves a shout-out.
And it gives me a chance to point out that the release is free of links with optimized anchor text, which is something you want to watch out for these days (when you are distributing them on other sites, per Google’s guidelines on link schemes).
So what do you think – was this press release a good idea?