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Press Release Optimization Checklist and Tips

Press release optimization doesn’t get the attention it once did, at least within the SEO community. But a considerable number of releases are distributed over the wires and added to online pressrooms every day, so it is still an important…

  • Adam Sherk
  • October 18, 2011
  • Comments
  • Social Media

The Washington Post Social Reader on Facebook: Good First Impression, Good User Experience

The Washington Post Social Reader

Based on first impressions, I have to say I like The Washington Post’s Social Reader on Facebook. It offers a clean, simple user experience – big and open with lots of white space (in fact too big to capture well…

  • Adam Sherk
  • September 28, 2011
  • Comments
  • Publishing

Hey, I Got the Lead Sentence in a Spammy Scraper Article

Example of scraped article spam

When I got a Google Alert that my name appeared in an article on NFL jerseys, I wasn’t quite sure what was going on. Perhaps a reference to one of my social media super bowl posts? Nope! Instead it seems…

  • Adam Sherk
  • September 14, 2011
  • Comments
  • SEO

Google News Not Always So Great at Favoring Original Sources

Google News Facebook Music story cluster

News publishers are all too familiar with the fact that Google News doesn’t always do such a great job of favoring original sources in its story clusters. It is not usual to see a syndicated, aggregated or simply re-covered version…

  • Adam Sherk
  • September 1, 2011
  • Comments
  • SEO

Google Expanded Sitelinks: Optimize Opening Text in META Description Tag

The New York Times - Google expanded sitelinks

Google’s expanded sitelinks give sites greater exposure for branded searches and the ability to dominate the page one results above the fold. User reactions have been mixed so far (some find them overwhelming or borderline obnoxious) but Google is touting…

  • Adam Sherk
  • August 22, 2011
  • Comments
  • Social Media

Official Publisher Profiles on Digg One Year Later: Followers up 720% But Have They Died on the Vine?

Time Digg profile

It has been a year since I took at look at the followers and activity of News Sites on the New Digg so I thought I would see how those official profiles are faring today. When I did my original…

  • Adam Sherk
  • August 10, 2011
  • Public Relations

Email Press Release Optimization Circa 1999

email

While going through some old documents I came across an article I’d written on email press release best practices back in 1999. It’s a fun look back at the early days of online media relations so I thought I’d share…

  • Adam Sherk
  • July 27, 2011
  • Comments
  • Public Relations

How Much is a PR Professional Worth to a Startup?

Jesse Eisenberg as Mark Zuckerberg in The Social Network

While watching the film The Social Network over the weekend one scene in particular caught my attention. Mark Zuckerberg and key members of the early Facebook team are meeting to discuss roles and ownership stakes in the company. To quote…

  • Adam Sherk
  • July 12, 2011
  • Comments
  • Social Media

Will Media Outlets Keep Using Google+ Personal Accounts? Will Google Let Them?

Google+ logo

Earlier this week Search Engine Land reported that Christian Oestlien, the Ads Lead for Google+, had posted a message asking businesses to hold off on using personal accounts to create business pages and that non-user profiles would be shut down.…

  • Adam Sherk
  • July 8, 2011
  • Comments
  • Social Media

Is LinkedIn the New Old Boys Network?

Social media usage by gender

According to the new Pew Internet study Social Networking Sites and our Lives there are nearly twice as many male LinkedIn users as female. What gives? So what accounts for this disparity? More males in the workforce? Do men prefer…

  • Adam Sherk
  • June 16, 2011
  • Comments
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About Adam Sherk

Adam Sherk is a digital marketing consultant helping publishers with audience growth and engagement via news SEO, Google Discover, GEO, PR and social media.

Adam is VP SEO and Digital Strategy for Define Media Group.

Follow @adamsherk

Latest Posts

  • 8 Critical SEO and Digital Marketing Opportunities for Publishers
  • How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.
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  • The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

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