What are news organizations doing to increase user activity and engagement on their Facebook pages? To be clear, a large part of any Facebook strategy focuses on newsfeed visibility and on-site promotion through tactics like EdgeRank optimization, … [Continue reading]
It has been a couple months since StumbleUpon rolled out its Channel pages for all members so I thought I’d check in and see how media brands are doing. StumbleUpon Channels are a good opportunity for publishers (and any business involved in … [Continue reading]
What are the best free tools for analyzing a Twitter profile? During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. I got good response to my … [Continue reading]
The rise of Reddit and the steady decline of Digg have been well documented. Just recently Reddit announced that its traffic has more than doubled in less than a year (to 2.07 billion pageviews in December), an impressive feat. Has this … [Continue reading]
News organizations (along with businesses of all kinds) have been able to create official Google+ pages for a couple months now so I thought I’d check in and see how their pages are doing. I’m going to forgo looking at which media outlets have … [Continue reading]
As another year comes to a close I thought I’d finish off with a roundup of this year’s most popular posts. Original idea! Nevertheless, here are my top 10 posts of 2011 by pageviews: … [Continue reading]
What are the best third-party tools for advanced Facebook analytics? It’s a question I’m asked fairly often so I thought I’d do a round-up of options that are worth checking out. It is fair to say that Facebook is getting better at providing this … [Continue reading]
Pinterest is getting a lot of attention these days and deservedly so. The photo and video sharing site offers great opportunities for promoting lifestyle content and reaching niche audiences and specific demographics. Need a primer on Pinterest? … [Continue reading]
Google’s recent algorithm change that favors the most recent content for certain types of queries offers good opportunities for news and content sites. But for individuals and organizations, does the Freshness Update make online reputation management … [Continue reading]
I was talking with John Shehata from ABC News yesterday about Facebook, and he brought up an interesting question. What’s a better approach for journalists, creating official Facebook Pages or enabling the subscribe button on their regular … [Continue reading]