Adam Sherk

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Yahoo! Search Data (@YahooSearchData) a Good Source of Trending Topics for Lifestyle Publishers

June 27, 2012 by Adam Sherk

Yahoo! Search Data - @YahooSearchData on Twitter

Now that the Hot Searches list on Google Trends has been stripped down publishers are moving to other sources for monitoring search trends. Specific to lifestyle publishers the Google data was never all that useful anyway since it was dominated … [Continue reading]

Local TV News Teams Having Fun with Pinterest

May 30, 2012 by Adam Sherk

Matt Mosler and Mallory Hardin - KARK 4 Today

While Pinterest is a natural fit for lifestyle publishers there are good opportunities for broadcast media too. Today Kim Wilson and I are leading a social media workshop for a group of local TV and radio stations. In preparing for the Pinterest … [Continue reading]

Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

May 15, 2012 by Adam Sherk

media relations mistakes - how not to pitch a journalist

The Internet and social media have certainly made it easier to conduct media relations in a more efficient and less intrusive way. At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and … [Continue reading]

SEO Metrics for Publishers: How are You Tracking and Measuring Success?

May 1, 2012 by Adam Sherk

up and down arrows

Your sites have been audited, improvements have been made and there is more to come in the road map. The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. Sounds good, but are … [Continue reading]

The Fastest and Slowest News Sites in 2012

April 24, 2012 by Adam Sherk

Google PageSpeed logo

It has been a couple years now since page speed has been an official Google ranking factor and one year since the launch of PageSpeed Online, the Web-based version of Google's tool for analyzing site performance. So I thought I'd check in on the … [Continue reading]

MLB Teams on Twitter and Facebook: Two-Year Growth Rates

April 10, 2012 by Adam Sherk

Phillies Phanatic

With a new baseball season underway I thought I’d check in on the 30 MLB teams on Twitter and Facebook. Which teams are seeing the most growth? I have not done a sports team comparison post in quite a while, mainly because the figures quickly … [Continue reading]

Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest

April 3, 2012 by Adam Sherk

Pinterest traffic trends

Yes, this is indeed another post about Pinterest. But fear not, I come with real data to share albeit it in aggregated and anonymized format. It is well established that Pinterest offers great opportunities for lifestyle publishers but how well is … [Continue reading]

Pew Study: Facebook Users Get 70% of News Links from Friends and Family, Not News Orgs

March 19, 2012 by Adam Sherk

Pew Research Center - State of the News Media 2012 - news sources

The Pew Research Center’s The State of the News Media 2012 is out and the section on What Facebook and Twitter Mean for News makes for an interesting read. The figures on where users get their news links from is already being covered as a sign … [Continue reading]

SEO and Social Media for Publishers: A Low-Rent Infographic

March 14, 2012 by Adam Sherk

SEO and social media infographic

SEO and social media are now vital components of audience development for publishers of all shapes and sizes, but there are still huge opportunities for improvement. Since infographics are still (kind of) the rage I’ve been meaning to publish one … [Continue reading]

8 Social Media Questions Publishers Should Be Asking Themselves

March 8, 2012 by Adam Sherk

social media traffic trends

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social … [Continue reading]

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About Adam Sherk

Adam Sherk is an SEO and PR consultant helping publishers with digital strategy and audience development, including enterprise SEO, public relations and social media marketing.

Adam is VP SEO and Digital Strategy for Define Media Group.

Recent Posts

  • 8 Critical SEO and Digital Marketing Opportunities for Publishers
  • How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.
  • 10 Things That Expose Good Sites to Google Panda
  • Mobile Visits Account for 40% of All Traffic for Publishers
  • The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Categories

  • Public Relations
  • Publishing
  • SEO
  • Social Media

Popular Posts

  • The Most Overused Buzzwords and Marketing Speak in Press Releases
  • 5 Ways that Social Media Impacts SEO
  • Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)
  • The Most Common Google News Errors and How to Avoid Them
  • SEO Guidelines for Sponsored Content and Partner Links
  • 8 Social Media Questions Publishers Should Be Asking Themselves
  • Top Link Building Tactics for Publishers
  • The Best Free (or Cheap) Tools for Blogger and Influencer Outreach
  • A Simple Workflow for Keyword Research for Content Planning
  • Beyond Facebook Insights: Useful Facebook Analytics Tools
  • The Best Free Tools for Twitter Analytics
  • Editorial SEO Tactics for the Newsroom
  • SEO Metrics for Publishers: How are You Tracking and Measuring Success?
  • Free Tools for Monitoring Hot Search Trends
  • Google News Optimization Tips

Disclaimer

The opinions expressed on this blog are Adam Sherk's own and do not necessarily reflect the views of his company or its clients.

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