Sponsored content or "native advertising" in various forms is growing in popularity as publishers seek additional sources of revenue. Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. However … [Continue reading]
Are searchers less interested in celebrity gossip than they used to be? According to Google Trends, yes. While doing some research I was surprised to see that search interest in the keyword phrase [celebrity gossip] peaked around 2009. Despite … [Continue reading]
In reading the Pew Research Center's State of the News Media 2013 there were some interesting things in the sections on magazines and digital that I thought I'd point out. Time is Doing Well Online One is that among the news magazines examined … [Continue reading]
Now that Instagram web profiles have been around for a few months I thought I'd check in on the participation and activity of major news brands. I keep coming across things like the Simply Measured study showing that 59% of top brands are now … [Continue reading]
How long does it take Google to process 14 million 301 redirects? How about 360,000 redirects for Bing? A year ago a publisher that we work with decided to discontinue a large domain and migrate only a small portion of its content to a new … [Continue reading]
The news of layoffs at StumbleUpon reminded me that in compiling some year-end social media referral data I'd noticed that a number of sites had experienced declines in StumbleUpon traffic. To get a better sense of the situation I pulled … [Continue reading]
In working with publishers one of the things I'm most frequently asked to do is troubleshoot problems with Google News. Anyone involved with a news or content site can attest to the importance of Google News and news search optimization. And I'd … [Continue reading]
Which news sites get the most engagement on their Google+ pages? It's been a year since I took an early look at engagement rates for news organizations on Google+, so I thought I'd revisit the topic and do a fresh comparison. As with my … [Continue reading]
Another year gone by, and that means it's time again for the obligatory top-posts-of-the-year lists. These roundups may be overdone, but personally I like doing one because it is interesting to look back and see what made an impression. With … [Continue reading]
This is a guest post from Mik Stroyberg of Issuu, a digital publishing platform for magazines, newspapers and catalogs. I asked Mik to share some thoughts on the future of digital publishing. -Adam I love reading magazines, and I love my iPad … [Continue reading]