Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages. The point being that Google+ does indeed offer good opportunities for audience development, engagement and…
Which news organizations are having the most success with the Google News standout tag? I monitored “Featured” articles in Google News for 90 days to find out. When I previously wrote about how to use the standout tag, I wished…
I recently received an email press release that features a compelling design with strong visuals and a nice layout. That’s not something you say every day, and since bad releases get called out much more than the good ones, I…
A quick tip for news publishers on using Google+ embedded posts. When embedding a Google+ post in a news article, be sure to include enough original editorial text to meet the 80 word minimum for Google News indexation. The same…
The standout tag for Google News has been around for a couple years now but many news publishers are still uncertain about it. The questions I’m asked most often are how and when to use it, how well it works…
I attended MozCon 2013 last week. It’s really become a big production with a three-day agenda, large stage and space-age theme in the main room. I hadn’t been to one before and I came away pretty impressed. I don’t think…
Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. But what about using search and social data to influence…
When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady…
Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about…
Infinite scrolling has been growing in popularity with various forms being utilized on a variety of sites. While there are pros and cons from both a technical and usability perspective, and it hasn’t worked for everyone, in the right situation…