Adam Sherk

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29% of the Top 500 Google+ Pages are News and Content Sites

December 3, 2013 by Adam Sherk

Most popular Google+ pages for news brands

Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages. The point being that Google+ does indeed offer good opportunities for audience development, engagement and … [Continue reading]

Success with the Google News Standout Tag: A 90-Day Study

October 23, 2013 by Adam Sherk

Featured article with Google News standout tag

Which news organizations are having the most success with the Google News standout tag? I monitored "Featured" articles in Google News for 90 days to find out. When I previously wrote about how to use the standout tag, I wished I could have … [Continue reading]

Great Design for an Email Press Release

September 17, 2013 by Adam Sherk

Press release for Self-Portrait as Your Traitor by Debbie Millman

I recently received an email press release that features a compelling design with strong visuals and a nice layout. That's not something you say every day, and since bad releases get called out much more than the good ones, I thought I'd share it … [Continue reading]

Google News Tip for Google+ Embedded Posts

September 10, 2013 by Adam Sherk

Google+ embedded posts

A quick tip for news publishers on using Google+ embedded posts. When embedding a Google+ post in a news article, be sure to include enough original editorial text to meet the 80 word minimum for Google News indexation. The same goes for Facebook … [Continue reading]

The Google News Standout Tag: Does it Work?

July 23, 2013 by Adam Sherk

Google News featured article

The standout tag for Google News has been around for a couple years now but many news publishers are still uncertain about it. The questions I'm asked most often are how and when to use it, how well it works and if it is worth putting in the time and … [Continue reading]

25 Random Observations about #MozCon Speakers

July 15, 2013 by Adam Sherk

Richard Baxter

I attended MozCon 2013 last week. It’s really become a big production with a three-day agenda, large stage and space-age theme in the main room. I hadn’t been to one before and I came away pretty impressed. I don’t think I’ve ever done a … [Continue reading]

A Simple Workflow for Keyword Research for Content Planning

July 9, 2013 by Adam Sherk

Keyword research workflow

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. But what about using search and social data to … [Continue reading]

Top Link Building Tactics for Publishers

May 14, 2013 by Adam Sherk

BBC GoodFood widget

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a … [Continue reading]

The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

April 30, 2013 by Adam Sherk

Followerwonk Twitter bio search

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and … [Continue reading]

SEO Tips for Infinite Scrolling

April 16, 2013 by Adam Sherk

Mashable archive link module

Infinite scrolling has been growing in popularity with various forms being utilized on a variety of sites. While there are pros and cons from both a technical and usability perspective, and it hasn't worked for everyone, in the right situation it … [Continue reading]

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About Adam Sherk

Adam Sherk is an SEO and PR consultant helping publishers with digital strategy and audience development, including enterprise SEO, public relations and social media marketing.

Adam is VP SEO and Digital Strategy for Define Media Group.

Recent Posts

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Categories

  • Public Relations
  • Publishing
  • SEO
  • Social Media

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Disclaimer

The opinions expressed on this blog are Adam Sherk's own and do not necessarily reflect the views of his company or its clients.

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