According to data released by Hitwise a few days ago News & Media is one of the few categories showing a YoY decline in share of search-referred traffic: Fortunately the majority of sites we work with in this category are bucking the trend, as … [Continue reading]
Today Newsweek offered live streaming of Jon Meacham's interview with Treasury Security Tim Geithner on its Facebook page. This is a good example of how publishers are attempting to add more value to their official pages on social media sites which … [Continue reading]
For anyone who’s been following the story of the shutting down of IHT.com and the migration of International Herald Tribune content to the New York Times Global Edition, there has certainly been criticism over the lack of permanent redirects from the … [Continue reading]
One of the announcements at Searchology yesterday was a new enhancement called Rich Snippets, in which Google is using structured data embedded in web pages (microformats and RDFa) to give users "convenient summary information about their search … [Continue reading]
I’ve been surprised by how many people choose to follow the main Twitter account of major news sites. I know in some cases it’s because they are featured as “suggested users” to people who sign up for a new Twitter account. But it seems like there … [Continue reading]
Really you shouldn't need it. What you should be doing is avoiding duplicate content altogether. Every piece of content on your site should exist on one permanent, unique URL, and any duplicate pages should be consolidated through 301 redirects. But … [Continue reading]
It's a simple concept, but one that many companies are still struggling with in terms of practical implementation. In developing a corporate social media strategy, making the transition to direct participation, genuine engagement and two-way … [Continue reading]