Adam Sherk

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Hitwise Reports News and Media’s Share of Search-Referred Traffic Declining

May 19, 2009 by Adam Sherk

Hitwise Share of Search-Referred Traffic by Industry April 2009

According to data released by Hitwise a few days ago News & Media is one of the few categories showing a YoY decline in share of search-referred traffic: Fortunately the majority of sites we work with in this category are bucking the trend, as … [Continue reading]

Newsweek’s Tim Geithner Interview Live on Facebook: Don’t Forget to Link to the Video Afterwards

May 18, 2009 by Adam Sherk

Newsweek Facebook page with Tim Geithner interview

Today Newsweek offered live streaming of Jon Meacham's interview with Treasury Security Tim Geithner on its Facebook page. This is a good example of how publishers are attempting to add more value to their official pages on social media sites which … [Continue reading]

New York Times Plans to Implement Permanent Redirects on IHT.com URLs

May 15, 2009 by Adam Sherk

For anyone who’s been following the story of the shutting down of IHT.com and the migration of International Herald Tribune content to the New York Times Global Edition, there has certainly been criticism over the lack of permanent redirects from the … [Continue reading]

Rich Snippets: Increase Google Visibility for Reviews through Microformats

May 13, 2009 by Adam Sherk

Google Rich Snippet for Turkish Kitchen NYC

One of the announcements at Searchology yesterday was a new enhancement called Rich Snippets, in which Google is using structured data embedded in web pages (microformats and RDFa) to give users "convenient summary information about their search … [Continue reading]

Newsweek Cares about (some of) your Tweets. Fox News Not so Much.

May 1, 2009 by Adam Sherk

I’ve been surprised by how many people choose to follow the main Twitter account of major news sites. I know in some cases it’s because they are featured as “suggested users” to people who sign up for a new Twitter account. But it seems like there … [Continue reading]

Publishers: Solve Tracking Code, Duplicate Content Issues with Rel=Canonical

April 30, 2009 by Adam Sherk

Really you shouldn't need it. What you should be doing is avoiding duplicate content altogether. Every piece of content on your site should exist on one permanent, unique URL, and any duplicate pages should be consolidated through 301 redirects. But … [Continue reading]

Corporate Social Media Marketing is about Two-Way Communication

April 14, 2009 by Adam Sherk

Conversation Prism Brian Solis & JESS3

It's a simple concept, but one that many companies are still struggling with in terms of practical implementation. In developing a corporate social media strategy, making the transition to direct participation, genuine engagement and two-way … [Continue reading]

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About Adam Sherk

Adam Sherk is an SEO and PR consultant helping publishers with digital strategy and audience development, including enterprise SEO, public relations and social media marketing.

Adam is VP SEO and Digital Strategy for Define Media Group.

Recent Posts

  • 8 Critical SEO and Digital Marketing Opportunities for Publishers
  • How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.
  • 10 Things That Expose Good Sites to Google Panda
  • Mobile Visits Account for 40% of All Traffic for Publishers
  • The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Categories

  • Public Relations
  • Publishing
  • SEO
  • Social Media

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Disclaimer

The opinions expressed on this blog are Adam Sherk's own and do not necessarily reflect the views of his company or its clients.

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