One of the ways that higher profile Twitter accounts have built up large numbers of followers is by being included among the “suggested users” shown to users signing up for a new account: Each new user has a group of…
In my post on syndication best practices I noted that one way to reduce the likelihood that partners will outrank you for own content is to require a link back to your original on every syndicated article, for example: This…
Syndicating content is an important business development initiative for publishers; it generates revenue, increases exposure, drives traffic and helps facilitate inbound links. However from an SEO perspective there is a downside as syndication creates duplicate content issues. Search engines don’t…
I couldn’t resist sharing this great video from The Daily Show of Jason Jones visiting The New York Times. The back-and-forth with Assistant Managing Editor Rick Burke about “aged news” is my favorite part. 🙂
Among news sites “breaking news” is a sought-after keyword phrase; I see it prominently placed in home page title tags all the time: And it’s not just general news sites. “Breaking news” is featured in the title tags of sites…
Last week at the Google I/O developer conference it was announced that Google is now able to execute JavaScript onClick events, which basically means that links in JavaScript that were previously inaccessible can now be read and pass PageRank. Vanessa…
Inside Facebook published some new statistics this week on Facebook’s US audience growth over the last 60 days. Interestingly, users over 55 decreased by 650,000 during this period: This is a big change from the previous 60 days which had…
The discussion about HubSpot’s post on the syndication of social media press releases vs. traditional press releases called my attention again to PitchEngine, a platform for creating and sharing social media releases (SMRs). PitchEngine is a good tool that provides…
In looking over a post on the Google News blog from a few months ago on ways to help Google News better crawl your site this tip in particular caught my eye: * Article Titles in Google News In order…
Hearst released some numbers this week on how things are going with seattlepi.com two months after moving to an online-only model. From their statement: Two months after becoming the nation’s largest newspaper to move to an all-digital news model, seattlepi.com’s…