Adam Sherk

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Yahoo Adds Enhanced News Results to SearchMonkey

August 31, 2009 by Adam Sherk

On Friday Yahoo announced new additions to its SearchMonkey enhanced results, including options for news content. SearchMonkey allows sites to use structured data to include additional information in their Yahoo search results such as addresses and … [Continue reading]

5 Ways to Deal with Seasonal Dips in Search Engine Traffic

August 25, 2009 by Adam Sherk

July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals. Major stories that emerge (such as Michael Jackson or the health care debate) can bring large spikes in search traffic, … [Continue reading]

Google News Now Recrawling Updated Articles

August 20, 2009 by Adam Sherk

This week Search Engine Roundtable highlighted a Google News Help thread in which Google confirmed that it is now able to recrawl articles that have been updated within a “short period of time” of the original publishing. Google employee “Inbal” … [Continue reading]

Great Example of a Multimedia News Article from ESPN.com

August 14, 2009 by Adam Sherk

Recently I wrote about the importance of including meaningful content in videos embedded in press releases. Today I came across a great example of how to incorporate video and other multimedia content into a news article. This ESPN.com article on … [Continue reading]

Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book

August 11, 2009 by Adam Sherk

Yesterday I received a copy of Rafe Needleman’s Pro PR Tips in the mail from ITDatabase. I’d seen some of the tips previously via Twitter and on the Pro PR Tips blog, but the book presents them in a nice, clean format that makes for a good read. I … [Continue reading]

Diversified Twitter Strategies for News Sites

August 7, 2009 by Adam Sherk

This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day. @foxnews tops the list averaging 135.85 tweets per day. @nytimes and @time also … [Continue reading]

Videos in Press Releases are Cool – If They Provide Meaningful Content

July 30, 2009 by Adam Sherk

Executive quotes in press releases are notorious for lacking any kind of substantial information. It’s the most common place to find fluff in a release, and they tend to be largely ignored. Yesterday’s Microsoft – Yahoo press release featured video … [Continue reading]

Article Highlights: Good for Users, Good for Search Engines

July 28, 2009 by Adam Sherk

CNN story highlights

Yesterday Steve Rubel pointed out how the article highlights on sites like CNN.com and iMedia Connection are a good time saver for him. CNN.com places a “Story Highlights” section with bullet points to the right of the headline, for … [Continue reading]

The Most Buried News Sites on Digg

July 23, 2009 by Adam Sherk

It’s no secret that mainstream news sites are experiencing increased exposure on social news sites like Digg. Back in March Soshable noted that 46% of the Digg front page is controlled by 50 websites. Major news sites have seen strong increases in … [Continue reading]

Smart Move from Condé Nast: GQ and DETAILS Should Have Their Own Websites

July 22, 2009 by Adam Sherk

There’s been a lot of coverage this week of Condé Nast bringing in McKinsey & Company to help them restructure the business which hopefully will work out for them. Props to Silicon Alley Insider for including a photo of the consultants from … [Continue reading]

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About Adam Sherk

Adam Sherk is an SEO and PR consultant helping publishers with digital strategy and audience development, including enterprise SEO, public relations and social media marketing.

Adam is VP SEO and Digital Strategy for Define Media Group.

Recent Posts

  • 8 Critical SEO and Digital Marketing Opportunities for Publishers
  • How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.
  • 10 Things That Expose Good Sites to Google Panda
  • Mobile Visits Account for 40% of All Traffic for Publishers
  • The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Categories

  • Public Relations
  • Publishing
  • SEO
  • Social Media

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Disclaimer

The opinions expressed on this blog are Adam Sherk's own and do not necessarily reflect the views of his company or its clients.

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