Now that Foursquare is all the rage (or the bane of existence if you don’t like all those check-in and badge tweets invading your Twitter stream) news sites are looking at how best to leverage location-based social networks. The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that […]

A major newspaper is about to undergo another dreaded round of layoffs. After the first wave of buyouts, a tough choice has to be made been two journalists of equal talent and seniority. One journalist has a large following and active presence on several social media sites. The other does not. Who offers more value […]

So the Indianapolis Colts and New Orleans Saints will meet in Miami for Super Bowl XLIV. NFL analysts and sports writers now have two weeks to dissect the matchup, talk about players and schemes and come up with good storylines. But I’m here to look at what really matters – which team has more reach […]

Want to use your Facebook Page to build out your mailing list? Alicia Keys knows how to do it. Users who go to the “Sign Up” tab on her Facebook Page get a personal appeal from Alicia Keys herself, extolling the virtues of her mailing list. Here’s how the video appears on the sign-up form […]

NBA players, like many professional athletes, have taken social media by storm but what about their teams? Fans love hearing directly from players but they also identify strongly with the teams themselves. Twitter and Facebook offer a great opportunity for NBA teams to connect with their fans in a more personal, interactive way. So which […]

Awareness of Newsweek’s Tumblr site has been increasing of late. It’s actually been around for a while but Newsweek seems to have been giving it more attention over the past few months. I like it. The layout is clean and simple, the content is interesting and Newsweek is mixing in plenty of items from other […]

While many companies now have some form of presence on Twitter, how well are they utilizing it? According to a new study by Weber Shandwick, when it comes to the Fortune 100 the answer is not so well. Among the Fortune 100 Twitter accounts analyzed by Weber Shandwick 53% did not convey any personality, tone […]