Who will win Super Bowl XLV, the Green Bay Packers or the Pittsburgh Steelers? Vegas gives the Packers a slight edge but most people think it could go either way. Last year after winning my Social Media Super Bowl the New Orleans Saints went on to win the actual game. So this year I thought […]

Last year I did a couple of posts on the reach and engagement of NBA teams on Twitter and Facebook. Yesterday Yago Colás came across one and shared it with the students in his Cultures of Basketball course. The students thought it was an interesting concept and one of them, Blake McLimans, pulled updated numbers […]

By now Twitter is an important part of most publishers’ audience development and content promotion efforts. But in reviewing the Twitter presence of newspapers, magazines and other content sites on a regular basis I’m often surprised by the mistakes and missed opportunities that still occur. So to help out I’ve created a list of Twitter […]

What gets more traction for publishers: content shared on Facebook or Twitter? According to the Social Media Sharing Trends 2010 report from SocialTwist, Facebook dominates content sharing among social media sites but links shared on Twitter have a much higher click-through rate. SocialTwist examined content shared with its Tell-a-Friend widget from August 2009 to July […]

It is safe to say that most news sites are now experimenting with various forms of user engagement and content promotion through social media. In recent years many larger news organizations were still coming to terms with the need for a social presence and the nature of their participation. Now the focus is decidedly more […]

With a new football season under way I thought I’d take a look again at the NFL teams that have attracted the largest following to their official Twitter profiles and Facebook pages. The usual caveats: Social media isn’t a popularity contest and reach does not equal influence, engagement or action These figures will quickly be […]

YouTube is both a major opportunity and an interesting challenge for news sites. News organizations want to drive video impressions to their own sites but since YouTube dominates the online video world they need to have a presence there. So whether they see it as a necessarily evil or a great chance to reach new […]

Over on All Facebook there is an interesting post on how JVC USA is using a “Like it to Win it” sweepstakes to rapidly build up fans and drive frequent engagement on the JVC Facebook Page. Developed with RFI Studios (part of Ruder Finn), the campaign has been a great success. But does it violate […]

Through branded profiles and the personalized “My News” feature on the new Digg, publishers are hoping that building up followers who view them as a preferred or trusted source will enable them to reach a larger number of users on a regular basis. This is particularly appealing for publishers with content that may be of […]

The new Digg has gotten a lot of attention for the opportunities it creates for publishers (see ReadWriteWeb and BlueGlass for details). First and foremost is the ability to create official profiles and automatically submit content, which publishers are hoping will turn Digg into a friendlier place for mainstream media. But how will users respond […]