What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. I thought I’d…
Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages. The point being that Google+ does indeed offer good opportunities for audience development, engagement and…
Now that Instagram web profiles have been around for a few months I thought I’d check in on the participation and activity of major news brands. I keep coming across things like the Simply Measured study showing that 59% of…
The news of layoffs at StumbleUpon reminded me that in compiling some year-end social media referral data I’d noticed that a number of sites had experienced declines in StumbleUpon traffic. To get a better sense of the situation I pulled…
Which news sites get the most engagement on their Google+ pages? It’s been a year since I took an early look at engagement rates for news organizations on Google+, so I thought I’d revisit the topic and do a fresh…
Lately I’ve been noticing a lot of Facebook posts in my news feed with a specific request to “LIKE” the post. Sports teams are among the biggest offenders:
As Pinterest continues to grow in popularity and usage it is becoming not only an important source of traffic and engagement for publishers but also a good source of links. What types of sites get the most links from Pinterest?…
The demographics of Google+ are typically described as predominantly male and young. But that is not always the case; sites that are geared towards women are drawing a Google+ audience that is largely female. For example, take a look at…
While Pinterest is a natural fit for lifestyle publishers there are good opportunities for broadcast media too. Today Kim Wilson and I are leading a social media workshop for a group of local TV and radio stations. In preparing for…
With a new baseball season underway I thought I’d check in on the 30 MLB teams on Twitter and Facebook. Which teams are seeing the most growth? I have not done a sports team comparison post in quite a while,…