Syndicating content is an important business development initiative for publishers; it generates revenue, increases exposure, drives traffic and helps facilitate inbound links. However from an SEO perspective there is a downside as syndication creates duplicate content issues. Search engines don’t…
Among news sites “breaking news” is a sought-after keyword phrase; I see it prominently placed in home page title tags all the time: And it’s not just general news sites. “Breaking news” is featured in the title tags of sites…
Last week at the Google I/O developer conference it was announced that Google is now able to execute JavaScript onClick events, which basically means that links in JavaScript that were previously inaccessible can now be read and pass PageRank. Vanessa…
In looking over a post on the Google News blog from a few months ago on ways to help Google News better crawl your site this tip in particular caught my eye: * Article Titles in Google News In order…
One of the announcements at Searchology yesterday was a new enhancement called Rich Snippets, in which Google is using structured data embedded in web pages (microformats and RDFa) to give users “convenient summary information about their search results at a…
Really you shouldn’t need it. What you should be doing is avoiding duplicate content altogether. Every piece of content on your site should exist on one permanent, unique URL, and any duplicate pages should be consolidated through 301 redirects. But…