Adam Sherk

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Should Browsers Display Only Canonical URLs to Users?

November 23, 2010 by Adam Sherk

Google Chrome, Firefox, Internet Explorer logos

Sites have been using the rel=canonical link element for a while now to help offset duplicate content issues that cannot be eliminated through URL consolidation. While not a perfect solution it is often the best option available in cases like duplicate content caused by appending tracking codes to URLs (e.g. ?source=rss, ?xid=newsletter, ?nav=home). Marketing teams […]

The Top News Sites on Blekko

November 2, 2010 by Adam Sherk

New York Times SEO data on Blekko

With Blekko officially launching this week the new search engine is getting a lot of attention particularly in the search marketing community because of SEO data it provides. There is a good overview of Blekko’s SEO Tools on Search Engine Land so I won’t go into detail on that here. But I was curious to […]

Search Trend Optimization for Evergreen Content

October 28, 2010 by Adam Sherk

Polenta search trend on Yahoo

Monitoring search trends and hot topics for keyword targeting and content ideas is a common practice among publishers these days. While this pollutes the search results when taken to the extreme (see below), done right it is an effective editorial SEO tactic. The Hot Searches on Google Trends tend to be dominated by topics like […]

Do Google’s Expanded Domain Results Apply to News and Video Listings?

August 24, 2010 by Adam Sherk

Google results for Iraq troops nytimes

As first covered by Malcolm Coles and later confirmed by Google, for search queries that include a specific domain Google is now showing a larger number of results from that site on page one. This gives publishers the opportunity for greater exposure to users looking for content from their specific site (and who may not […]

25 Major News Sites Ranked by Page Speed

April 13, 2010 by Adam Sherk

The Wall Street Journal page speed

Now that site speed is officially a Google ranking factor site performance and page load time are important for SEO as well as usability. So how well do major news sites perform in these areas? To get a basic idea I ran Page Speed, the open source Firefox/Firebug add-on that Google recommends, on the home […]

Real-time Search Optimization for News Sites

March 16, 2010 by Adam Sherk

Google real-time search results

The major search engines are making real-time search a priority, resulting in good visibility opportunities for news sites especially for breaking news. Google, Bing and Yahoo are all experimenting with various forms of real-time results now and making deals with Twitter, Facebook and other social sites. So how can news sites maximize their real-time search […]

Blog Tag Optimization Tips for News Sites

February 19, 2010 by Adam Sherk

Huffington Post blog post tags

Ever notice all the tags that some blogs add to their posts? Adding a few meaningful tags is fine but news sites in particular have a habit of taking this practice much too far. The Huffington Post is a good high-profile example:

20+ Major News Sites Ranked by Domain Authority

February 1, 2010 by Adam Sherk

When it comes to competing for search engine visibility, major news organizations tend to benefit from having strong, trusted domains. But just how strong are those domains? Using SEOmoz’s new Open Site Explorer I did a head-to-head comparison of 20+ news sites to see which had the most domain authority. To calculate the scores, SEOmoz […]

Search Marketing Dwarfs Social Media in Interactive Marketing Budgets

December 17, 2009 by Adam Sherk

Forrester 2009 Interactive Marketing Budgets by Industry

This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years. You can check out their posts for the aspects of the report they covered. What caught my eye was the chart on budget allocation across various industries in 2009:

Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

December 16, 2009 by Adam Sherk

Yesterday Google announced that it is now supporting the rel=”canonical” link element (sometimes referred to as the canonical URL tag) across different domains. This means that in addition to using the tag to help sort of duplicate content issues on a single domain, it can also be used in dealing with duplicate content on more […]

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About Adam Sherk

Adam Sherk is an SEO and PR consultant helping publishers with digital strategy and audience development, including enterprise SEO, public relations and social media marketing.

Adam is VP SEO and Digital Strategy for Define Media Group.

Recent Posts

  • 8 Critical SEO and Digital Marketing Opportunities for Publishers
  • How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.
  • 10 Things That Expose Good Sites to Google Panda
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  • The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Categories

  • Public Relations
  • Publishing
  • SEO
  • Social Media

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Disclaimer

The opinions expressed on this blog are Adam Sherk's own and do not necessarily reflect the views of his company or its clients.

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