When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities. It is one of the many reasons that content marketing has […]

Infinite scrolling has been growing in popularity with various forms being utilized on a variety of sites. While there are pros and cons from both a technical and usability perspective, and it hasn’t worked for everyone, in the right situation it can be a good fit. Social sites use infinite scrolling as a way to […]

Sponsored content or “native advertising” in various forms is growing in popularity as publishers seek additional sources of revenue. Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. However in any implementation it is important to comply with search engine guidelines to […]

Are searchers less interested in celebrity gossip than they used to be? According to Google Trends, yes. While doing some research I was surprised to see that search interest in the keyword phrase [celebrity gossip] peaked around 2009. Despite occasional spikes it has been declining ever since:

How long does it take Google to process 14 million 301 redirects? How about 360,000 redirects for Bing? A year ago a publisher that we work with decided to discontinue a large domain and migrate only a small portion of its content to a new subdomain on a different, existing domain. I realize that sounds […]

In working with publishers one of the things I’m most frequently asked to do is troubleshoot problems with Google News. Anyone involved with a news or content site can attest to the importance of Google News and news search optimization. And I’d venture to say just as many people have experienced a range of technical […]

The Google News news_keywords meta tag is now available to all publishers that are approved for inclusion. It is nice that Google News is trying to accommodate publishers and allow for more witty, print-style headlines. But in the bigger picture encouraging the use of this tag has as many potential cons as pros, so publishers […]

This was going to be my next enterprise SEO column for Search Engine Land until I thought twice about submitting it there. However I don’t want to waste it either so I’ll give it a try here. I’m not sure where this falls in the fun to cheesy continuum, but hopefully there are some useful […]

I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio. I thought I’d share it here along with some links to additional resources. It is intended to be a general overview for publishers. Hopefully you’ll find it useful. How does social media activity impact search engine […]

Now that the Hot Searches list on Google Trends has been stripped down publishers are moving to other sources for monitoring search trends. Specific to lifestyle publishers the Google data was never all that useful anyway since it was dominated by topics like breaking news, sports and entertainment. So what’s a lifestyle site covering things […]