Adam Sherk | News SEO & Digital Marketing Blog

8 Critical SEO and Digital Marketing Opportunities for Publishers

October 14, 2015 by Adam Sherk

I’ve been enjoying a needed break from blogging this year but I thought it was time to pop my head up and share some thoughts. So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers.

Some are newer, others are longstanding, but I wanted to gather them together and focus on the benefits for news and content sites.

A key point of emphasis is that the first two items are reflective of a growing trend away from the website as we know it. Traditional websites will continue to be the primary digital home for news organizations, but the lines are shifting and more change is coming.

Are you taking full advantage of these opportunities? [Continue reading]

How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.

December 9, 2014 by Adam Sherk

Google News has been in the news itself lately, from European efforts to impose taxes to questions about its value and even suggestions for giving it a full redesign. But just how much traffic is it currently driving to publishers? In working with … [Continue reading]

10 Things That Expose Good Sites to Google Panda

November 20, 2014 by Adam Sherk

Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. But the unfortunate reality is that with just about every Panda … [Continue reading]

Mobile Visits Account for 40% of All Traffic for Publishers

November 11, 2014 by Adam Sherk

Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands. … [Continue reading]

The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

October 7, 2014 by Adam Sherk

Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I've put together a list of the best options for keyword research, competitive analysis and monitoring … [Continue reading]

Not a Bad Gimmick: The World’s Highest Press Release

July 23, 2014 by Adam Sherk

London-based Houston PR is blasting out (yes, that's an intended pun) a gimmicky press release to announce its relocation and rebranding. It has put out what it believes to be the world's highest press release: While I'm not a particular … [Continue reading]

Take Advantage of Additional Google News Opportunities for Publishers

June 4, 2014 by Adam Sherk

Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. While most news search optimization efforts rightly focus on editorial … [Continue reading]

How Much Search and Social Media Traffic Do Publishers Get?

February 10, 2014 by Adam Sherk

Search and Social Media Referral Traffic to Publishers

On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? That’s a question I'm commonly asked by organizations that are attempting to establish benchmarks and assess their current … [Continue reading]

My Top Posts of 2013 on SEO and Social Media for Publishers

December 17, 2013 by Adam Sherk

I wasn't able to write as many posts as I'd have liked this year, but I did put out some things that I was happy with and people seemed to find useful. And fortunately I do this just for fun so in the end it doesn't really matter. In any event, … [Continue reading]