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Twitter

Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1%

March 2, 2010

For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites. So I conducted an informal poll of 10 US newspaper and magazine sites that Define works with or I am friendly with.
The surveyed group included [...]

Make the Most of Your Retweet Buttons

February 25, 2010

In working on my presentation for the Twitter Marketing Tactics session at SMX West next week I’ve been looking at the various types of share and retweet buttons used on news sites.
I’m partial to the Tweetmeme button, although displaying the number of tweets is a double-edged sword. It looks great when there are a lot [...]

Social Media Super Bowl: Which Team Has More Reach?

January 26, 2010

So the Indianapolis Colts and New Orleans Saints will meet in Miami for Super Bowl XLIV. NFL analysts and sports writers now have two weeks to dissect the matchup, talk about players and schemes and come up with good storylines. But I’m here to look at what really matters – which team has more reach [...]

The Most Popular NBA Teams on Twitter and Facebook

January 12, 2010

NBA players, like many professional athletes, have taken social media by storm, but what about their teams? Fans love hearing directly from players, but they also identify strongly with the teams themselves. Twitter and Facebook offer a great opportunity for NBA teams to connect with their fans in a more personal, interactive way. So which [...]

The Most Popular NFL Teams on Twitter and Facebook

November 18, 2009

The role of social media in professional sports is getting a lot of attention these days, unfortunately mostly in the form of teams and leagues trying to clamp down on it or players making mistakes with it.
Despite this, fans are passionately supporting and discussing their teams through a range of social media outlets, in particular [...]

Fortune 100 Need to Get More Creative with Twitter

November 17, 2009

While many companies now have some form of presence on Twitter, how well are they utilizing it? According to a new study by Weber Shandwick, when it comes to the Fortune 100 the answer is not so well.
Among the Fortune 100 Twitter accounts analyzed by Weber Shandwick, 53% did not convey any personality, tone or [...]

An Early Look at News Media Twitter Lists: Not Much Traction

November 3, 2009

With all the buzz about Twitter Lists I thought I’d take a look at how some major news sites are doing so far with their own Lists.
Looking at selection of Twitter accounts from 30 31 news sites, I checked the number of Lists that have been created and how many followers each has attracted to-date. [...]

A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later

October 20, 2009

I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics. So I’ve been curious to see how their Twitter press release service would do.
Muck Rack charges $1 per character to send out a 140 character press release, with a [...]

Diversified Twitter Strategies for News Sites

August 7, 2009

This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day.
@foxnews tops the list averaging 135.85 tweets per day. @nytimes and @time also made the top 25, averaging 39.25 and 29.22 tweets respectively.
Is 135.85 [...]

Twitter Suggested Users – Today’s Studio 54 Velvet Rope

July 17, 2009

One of the ways that higher profile Twitter accounts have built up large numbers of followers is by being included among the “suggested users” shown to users signing up for a new account:

Each new user has a group of 20 Twitter profiles suggested to them; one click of a button and they’re automatically following each [...]

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