Posts tagged as:

Twitter

News Sites on Twitter: Who is Making the Most Impact?

June 15, 2010

I have done several posts on news organizations and Facebook recently so I thought it was time to switch things up and look at Twitter again. There is of course much more to the social media universe than just The Bobbsey Twins. But Twitter, Facebook in some cases Digg still represent the majority of social [...]

The Most Popular MLB Teams on Twitter and Facebook

April 5, 2010

A new baseball season is underway and we are in that wonderfully brief period when fans all over the country still believe this could actually be the year for their team. Enjoy it while you can. But while major market teams have a big advantage in the real game, social media is the great equalizer [...]

Does Google Want Brands in Your Social Circle?

March 24, 2010

It has been a couple months since Google Social Search was made available in beta to all users on Google.com, so I thought I would revisit it from a marketing perspective. As I covered when Social Search initially launched in Google Labs, for companies the main objective in social search optimization is to get included [...]

Real-time Search Optimization for News Sites

March 16, 2010

The major search engines are making real-time search a priority, resulting in good visibility opportunities for news sites especially for breaking news. Google, Bing and Yahoo are all experimenting with various forms of real-time results now and making deals with Twitter, Facebook and other social sites. So how can news sites maximize their real-time search [...]

Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1%

March 2, 2010

For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites. So I conducted an informal poll of 10 US newspaper and magazine sites that Define works with or I am friendly with. The surveyed group [...]

Make the Most of Your Retweet Buttons

February 25, 2010

In working on my presentation for the Twitter Marketing Tactics session at SMX West next week I’ve been looking at the various types of share and retweet buttons used on news sites. I’m partial to the Tweetmeme button, although displaying the number of tweets is a double-edged sword. It looks great when there are a [...]

Social Media Super Bowl: Which Team Has More Reach?

January 26, 2010

So the Indianapolis Colts and New Orleans Saints will meet in Miami for Super Bowl XLIV. NFL analysts and sports writers now have two weeks to dissect the matchup, talk about players and schemes and come up with good storylines. But I’m here to look at what really matters – which team has more reach [...]

The Most Popular NBA Teams on Twitter and Facebook

January 12, 2010

NBA players, like many professional athletes, have taken social media by storm, but what about their teams? Fans love hearing directly from players, but they also identify strongly with the teams themselves. Twitter and Facebook offer a great opportunity for NBA teams to connect with their fans in a more personal, interactive way. So which [...]

The Most Popular NFL Teams on Twitter and Facebook

November 18, 2009

The role of social media in professional sports is getting a lot of attention these days, unfortunately mostly in the form of teams and leagues trying to clamp down on it or players making mistakes with it. Despite this, fans are passionately supporting and discussing their teams through a range of social media outlets, in [...]

Fortune 100 Need to Get More Creative with Twitter

November 17, 2009

While many companies now have some form of presence on Twitter, how well are they utilizing it? According to a new study by Weber Shandwick, when it comes to the Fortune 100 the answer is not so well. Among the Fortune 100 Twitter accounts analyzed by Weber Shandwick, 53% did not convey any personality, tone [...]

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