Posts tagged as:

Google

25 Major News Sites Ranked by Page Speed

April 13, 2010

Now that site speed is officially a Google ranking factor, site performance and page load time are important for SEO as well as usability. So how well do major news sites perform in these areas? To get a basic idea I ran Page Speed, the open source Firefox/Firebug add-on that Google recommends, on the home [...]

Does Google Want Brands in Your Social Circle?

March 24, 2010
Thumbnail image for Does Google Want Brands in Your Social Circle?

It has been a couple months since Google Social Search was made available in beta to all users on Google.com, so I thought I would revisit it from a marketing perspective. As I covered when Social Search initially launched in Google Labs, for companies the main objective in social search optimization is to get included [...]

Real-time Search Optimization for News Sites

March 16, 2010

The major search engines are making real-time search a priority, resulting in good visibility opportunities for news sites especially for breaking news. Google, Bing and Yahoo are all experimenting with various forms of real-time results now and making deals with Twitter, Facebook and other social sites. So how can news sites maximize their real-time search [...]

Google Buzz and News Sites: Good Potential But Facebook Still the Better Play

February 17, 2010

Google Buzz has certainly gotten a lot of attention in the past week be it for privacy concerns, suggestions for improvements or its “Code Red” push to get things right. But at this early stage, how strong are the marketing opportunities for news sites? Sharing and discussing content is a key component of Google Buzz, [...]

Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

December 16, 2009

Yesterday Google announced that it is now supporting the rel=”canonical” link element (sometimes referred to as the canonical URL tag) across different domains. This means that in addition to using the tag to help sort of duplicate content issues on a single domain, it can also be used in dealing with duplicate content on more [...]

Google Living Stories – Just Snazzy Topic Pages or is Google onto Something?

December 8, 2009

Today Google unveiled its Living Stories prototype, showcasing its vision of a new format for presenting news stories online. Essentially the idea is that for ongoing stories news organizations would maintain a single, consistent “living” URL that is continually updated with the latest developments. Google has been collaborating with The New York Times and The [...]

I Hope News Corp Does Block its Content from Google

November 23, 2009

More developments in the Rupert Murdoch vs. Google saga today, as the Financial Times reports that discussions have taken place between News Corp and Microsoft on an exclusive deal with Bing that would lead to News Corp blocking its news sites (such as The Wall Street Journal) from Google.

Google Social Search: Are You in Your Target Audiences’ Social Circles?

October 29, 2009

This week Google unveiled Google Social Search, an opt-in feature that provides additional search results with content from a user’s “social circle” of friends and trusted sources. A limited number of listings will appear at the bottom of the main search result pages, or users can drill down to see more extensive listings: Currently a [...]

Google News Optimization Tips

September 3, 2009

This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. I pulled out some of the more useful tips, combining information from some of the slides with additional details provided by Google’s Maile Ohye. Article Ranking Factors within a Story Cluster [...]

Do People Search for “Breaking News”?

June 9, 2009

Among news sites “breaking news” is a sought-after keyword phrase; I see it prominently placed in home page title tags all the time: And it’s not just general news sites. “Breaking news” is featured in the title tags of sites covering sports, entertainment and a wide range of topics. Seeing this term targeted so often [...]

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