Posts tagged as:

Facebook

News Sites Not Making Much Use of Static FBML on Facebook Pages

June 9, 2010

Between privacy issues, a sweaty CEO and technical problems with its “Like” buttons Facebook is having a rough time lately. But Facebook Pages remain a key audience development and content promotion opportunity for publishers so it is important to make the most of them. A good way to enhance Facebook Pages is by using Static [...]

Which News Sites Have the Most Valuable Facebook Pages?

May 17, 2010

Maintaining a Facebook Page is now a fundamental part of most news organizations’ social media presence. News sites utilize Facebook Pages to increase brand visibility, promote content, interact with users and drive traffic back to their main sites. But how much are these pages really worth to them, and which news sites are getting the [...]

NBA Playoff Teams Ranked by Facebook Page Engagement

May 4, 2010

So Lebron and Kobe may (or may not) be heading towards a much-hyped NBA Finals matchup, but the real question on fans’ minds is: Which NBA playoff teams have the most user engagement on their Facebook Pages? Ok fans could care less about that, but for myself and some sports and social media marketers out [...]

An Early Look at Facebook Open Graph Protocol Integration on News Sites

April 26, 2010

There has been a lot of news and reaction around Facebook’s new additions to the Facebook Platform: Social Plugins, the Open Graph protocol and the Graph API. News and content sites are a natural fit for participation and Facebook is encouraging news site adoption by showcasing sites that are already experimenting with it. So I [...]

The Most Popular MLB Teams on Twitter and Facebook

April 5, 2010

A new baseball season is underway and we are in that wonderfully brief period when fans all over the country still believe this could actually be the year for their team. Enjoy it while you can. But while major market teams have a big advantage in the real game, social media is the great equalizer [...]

Real-time Search Optimization for News Sites

March 16, 2010

The major search engines are making real-time search a priority, resulting in good visibility opportunities for news sites especially for breaking news. Google, Bing and Yahoo are all experimenting with various forms of real-time results now and making deals with Twitter, Facebook and other social sites. So how can news sites maximize their real-time search [...]

Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1%

March 2, 2010

For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites. So I conducted an informal poll of 10 US newspaper and magazine sites that Define works with or I am friendly with. The surveyed group [...]

Google Buzz and News Sites: Good Potential But Facebook Still the Better Play

February 17, 2010

Google Buzz has certainly gotten a lot of attention in the past week be it for privacy concerns, suggestions for improvements or its “Code Red” push to get things right. But at this early stage, how strong are the marketing opportunities for news sites? Sharing and discussing content is a key component of Google Buzz, [...]

Social Media Super Bowl: Which Team Has More Reach?

January 26, 2010

So the Indianapolis Colts and New Orleans Saints will meet in Miami for Super Bowl XLIV. NFL analysts and sports writers now have two weeks to dissect the matchup, talk about players and schemes and come up with good storylines. But I’m here to look at what really matters – which team has more reach [...]

Alicia Keys Facebook Page: I’d Sign Up if She Asked Me All Cool

January 19, 2010

Want to use your Facebook Page to build out your mailing list? Alicia Keys knows how to do it. Users who go to the “Sign Up” tab on her Facebook Page get a personal appeal from Alicia Keys herself, extolling the virtues of her mailing list. Here’s how the video appears on the sign-up form [...]

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