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Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1%

March 2, 2010

For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites. So I conducted an informal poll of 10 US newspaper and magazine sites that Define works with or I am friendly with.
The surveyed group included [...]

Google Buzz and News Sites: Good Potential But Facebook Still the Better Play

February 17, 2010

Google Buzz has certainly gotten a lot of attention in the past week be it for privacy concerns, suggestions for improvements or its “Code Red” push to get things right. But at this early stage, how strong are the marketing opportunities for news sites?
Sharing and discussing content is a key component of Google Buzz, so [...]

Social Media Super Bowl: Which Team Has More Reach?

January 26, 2010
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So the Indianapolis Colts and New Orleans Saints will meet in Miami for Super Bowl XLIV. NFL analysts and sports writers now have two weeks to dissect the matchup, talk about players and schemes and come up with good storylines. But I’m here to look at what really matters – which team has more reach [...]

Alicia Keys Facebook Page: I’d Sign Up if She Asked Me All Cool

January 19, 2010

Want to use your Facebook Page to build out your mailing list? Alicia Keys knows how to do it.
Users who go to the “Sign Up” tab on her Facebook Page get a personal appeal from Alicia Keys herself, extolling the virtues of her mailing list. Here’s how the video appears on the sign-up form (watch [...]

The Most Popular NBA Teams on Twitter and Facebook

January 12, 2010
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NBA players, like many professional athletes, have taken social media by storm, but what about their teams? Fans love hearing directly from players, but they also identify strongly with the teams themselves. Twitter and Facebook offer a great opportunity for NBA teams to connect with their fans in a more personal, interactive way. So which [...]

The Most Popular NFL Teams on Twitter and Facebook

November 18, 2009

The role of social media in professional sports is getting a lot of attention these days, unfortunately mostly in the form of teams and leagues trying to clamp down on it or players making mistakes with it.
Despite this, fans are passionately supporting and discussing their teams through a range of social media outlets, in particular [...]

A Closer Look at Fan Engagement on the Fox News Facebook Page

September 23, 2009

My post on Facebook Page engagement for news sites has drawn some interest in the fact that Fox News averages many more “likes” and comments per update than any other news site, despite having significantly fewer fans than CNN, NPR or The New York Times. So I thought I’d take a closer look at what [...]

Facebook Pages: Which News Sites Get the Most Engagement?

September 17, 2009

Now that the improved Facebook Pages have been around for a while I wanted to check the level of engagement that major news sites are achieving with them.
Most news sites have an official Facebook Page now, with the typical approach being to add a daily stream of links to new content while promoting site features, [...]

Your Mom’s Coming to Facebook, But She May Not Stick Around

May 29, 2009

Inside Facebook published some new statistics this week on Facebook’s US audience growth over the last 60 days. Interestingly, users over 55 decreased by 650,000 during this period:

This is a big change from the previous 60 days which had shown considerable growth in that demographic.

Newsweek’s Tim Geithner Interview Live on Facebook: Don’t Forget to Link to the Video Afterwards

May 18, 2009

Today Newsweek offered live streaming of Jon Meacham’s interview with Treasury Security Tim Geithner on its Facebook page. This is a good example of how publishers are attempting to add more value to their official pages on social media sites, which is certainly needed as many of the pages are still fairly one-dimensional.
However in going [...]