Corporate Social Media Marketing is about Two-Way Communication

It’s a simple concept, but one that many companies are still struggling with in terms of practical implementation. In developing a corporate social media strategy, making the transition to direct participation, genuine engagement and two-way communication is not always easy. But that’s just what needed.

In driving home this point I like to show people Brian Solis and Jesse Thomas‘s Conversation Prism, because it’s a great way to illustrate the landscape and the opportunity. They released an updated version last month:

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