Comments on: Diversified Twitter Strategies for News Sites http://www.adamsherk.com/social-media/twitter-strategies-for-news-sites/ News media SEO, PR and social media marketing Fri, 03 Feb 2012 15:23:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Fortune 100 Need to Get More Creative with Twitter | Adam Sherk http://www.adamsherk.com/social-media/twitter-strategies-for-news-sites/#comment-2327 Fortune 100 Need to Get More Creative with Twitter | Adam Sherk Fri, 21 Jan 2011 17:34:53 +0000 http://www.adamsherk.com/?p=433#comment-2327 [...] I covered in my Diversified Twitter Strategies for News Sites post there’s no “right” way to utilize Twitter. Every company needs to come up with its own [...] [...] I covered in my Diversified Twitter Strategies for News Sites post there’s no “right” way to utilize Twitter. Every company needs to come up with its own [...]

]]> By: News Sites on Twitter: Who is Making the Most Impact? | Adam Sherk http://www.adamsherk.com/social-media/twitter-strategies-for-news-sites/#comment-1349 News Sites on Twitter: Who is Making the Most Impact? | Adam Sherk Tue, 15 Jun 2010 21:28:28 +0000 http://www.adamsherk.com/?p=433#comment-1349 [...] @ColonelTribune is more popular among industry professionals (as an example of a great Twitter persona) than typical users and news consumers. Or maybe Twitalyzer missed the boat on that one. What do [...] [...] @ColonelTribune is more popular among industry professionals (as an example of a great Twitter persona) than typical users and news consumers. Or maybe Twitalyzer missed the boat on that one. What do [...]

]]> By: Daniel http://www.adamsherk.com/social-media/twitter-strategies-for-news-sites/#comment-276 Daniel Thu, 05 Nov 2009 22:35:44 +0000 http://www.adamsherk.com/?p=433#comment-276 Agreed re: working behind the curtain. The trick, I think, is to develop a voice that puts the audience first and highlights the type of content you think they should be interested in, and the type of news you KNOW they should be interested in. Using one voice, whether it's automated or not, to crank out random stories does nobody any good. If one's fans/followers/etc know there's a person behind a persona, it can be a very powerful thing. Agreed re: working behind the curtain. The trick, I think, is to develop a voice that puts the audience first and highlights the type of content you think they should be interested in, and the type of news you KNOW they should be interested in.

Using one voice, whether it’s automated or not, to crank out random stories does nobody any good. If one’s fans/followers/etc know there’s a person behind a persona, it can be a very powerful thing.

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