According to the new Pew Internet study Social Networking Sites and our Lives there are nearly twice as many male LinkedIn users as female. What gives?
So what accounts for this disparity? More males in the workforce? Do men prefer LinkedIn’s brand of simple, stripped down, business-oriented networking?
For what it is worth, females have stronger participation overall and in every other social network that was examined. In fact the male/female usage percentages are the exact opposite on Twitter.
That’s interesting in and of itself, as marketers sometimes (over) generalize that men prefer Twitter while Facebook is more appealing to women.
How about age? While MySpace continues to have a strong pull with younger demographics the age distribution is fairly even across the other social media sites, although users age 50+ prefer both Facebook and LinkedIn over Twitter:
The Pew Internet study also takes a detailed look at specific activity on Facebook by age and gender that is worth checking out.