Now that the improved Facebook Pages have been around for a while I wanted to check the level of engagement that major news sites are achieving with them.
Most news sites have an official Facebook Page now, with the typical approach being to add a daily stream of links to new content while promoting site features, apps, feeds, etc. in the sidebars and subpages. Some news sites are supplementing content links with direct questions and comments to users, but this does not appear to be happening in any significant volume.
Using a sampling of
15 16 news sites, I captured the total number of fans on their Facebook Pages as of today. To judge user engagement and activity, I also calculated the average number of “likes” and comments that the last 10 updates/links to each page received.
|Number of Fans||Average likes |
(last 10 updates)
(last 10 updates)
|New York Times||472,277||334.8||193.5|
|The Daily Telegraph||228||N/A||N/A|
CNN currently has the most fans, with The New York Times not too far beyond. Fox News and The Economist have crossed six figures, after which the figures start dropping quickly.
Fox News is strongly ahead in terms of fan engagement and activity – their like and comment numbers are significantly greater than any of the other sites. This is not surprising based on the reactions that Fox News reporting tends to generate from both sides of the political fence.
A couple of notes: The Guardian’s page has only 4 updates total, so their averages are based on a smaller selection. The Daily Telegraph has N/A for likes and comments because they do not appear to posting any updates or links at this time.
After seeing Matt Gallivan’s comment I added NPR to the table today. They are indeed #2 in terms of total fans (among the group of news sites that I looked at). Their fan engagement figures also rank high.