Comments on: NBA Playoff Teams Ranked by Facebook Page Engagement

By: Adam Sherk

Adam Sherk — Wed, 05 May 2010 14:18:21 +0000

Thanks Anthony, and you’re right 16 screen grabs wasn’t nothing.

That’s a good point Laura, it would definitely be interesting to add in that additional context about how teams promote their pages and what ties-ins (financial or otherwise) there might be with the league. Thanks for sharing that insight.

By: Laura Hale

Laura Hale — Wed, 05 May 2010 02:01:31 +0000

Interesting data. Chicago Bulls were about where I’d expect them. It would be interesting to compare that and see if there is a relationship between the comments and the total number of fans for a team and against the larger picture of how a team promotes their Facebook pages. For other leagues, I’ve seen huge discrepancies in numbers, part of it because teams in that league had financial incentive to promote their on content pages in order to get money from the league for driving traffic to the league’s site. So in the context of a wider social media strategy, it would be even more fascinating.

But interesting read and I really appreciate how you laid out how you got this data and why you did the data collection method you chose. Reading about this sort of work can be a right pain in the ass, especially as many people don’t explain that methodology so you can’t repeat their work.

By: Anthony

Anthony — Tue, 04 May 2010 23:21:40 +0000

Very impressive Adam, I think we’ve all screen-grabbed those images and it takes time! Great take on NBA/social media.

By: Adam Sherk

Adam Sherk — Tue, 04 May 2010 19:26:49 +0000

Thanks Peter

By: Peter Robert Casey

Peter Robert Casey — Tue, 04 May 2010 19:05:25 +0000

Way to take things up a notch! Pound-for-pound, the Nuggets’ engagement is most impressive. Great work.