So Lebron and Kobe may (or may not) be heading towards a much-hyped NBA Finals matchup, but the real question on fans’ minds is: Which NBA playoff teams have the most user engagement on their Facebook Pages?
Ok fans could care less about that, but for myself and some sports and social media marketers out there it’s an interesting question.
In my post on the most popular NBA teams on Twitter and Facebook (and the more recent one on MLB teams) I looked strictly at the following each team has built up. This time I’ll compare user engagement on each team’s Facebook page.
With the second round of the playoffs recently under way I thought now was a good time to pull the numbers since all 16 teams were still recently active. So I checked the number of likes and comments for each team’s last 10 updates. I was going to go back to the first day of the playoffs but that turned out to be quite a few updates, so I’m using 10 as a representative sample.
I realize that counting likes and comments is a very limited measurement of engagement but it offers a simple way to compare user activity on each team’s Facebook Page.
So here are the 16 NBA playoff teams ranked by the average number of likes and comments on their last 10 updates (through Monday night prior to the start of any games):
|Facebook Fans||Average Likes||Average Comments||Total
(Avg Likes + Comments)
|1||Los Angeles Lakers||915,504||2156.9||370.1||2527|
|8||San Antonio Spurs||59,806||160.5||59||219.5|
|9||Portland Trail Blazers||95,469||78||92.3||170.3|
|15||Oklahoma City Thunder||26,539||54.9||24.7||79.6|
The Lakers are dominating but more fans mean more opportunities for engagement so they do have an advantage. Denver makes a strong showing at #2 despite having fewer fans than four other teams. Orlando having a long lay-off between the first and second rounds had a negative impact on their numbers. Their most recent 10 updates got limited feedback but the 10 before that fared much better.
Oklahoma City was a surprise at #15; I expected them to do better after their impressive effort in the first round. The Charlotte Bobcats came in last; unless they can get Michael Jordan to start making updates they’ve got their work cut out for them.
So what types of updates drew the most user feedback? Here are the wall posts that received the most likes for each team: