Comments on: Which News Sites Have the Most Valuable Facebook Pages? http://www.adamsherk.com/social-media/most-valuable-news-site-facebook-pages/ News media SEO, PR and social media marketing Fri, 03 Feb 2012 15:23:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Adam Sherk http://www.adamsherk.com/social-media/most-valuable-news-site-facebook-pages/#comment-1342 Adam Sherk Tue, 08 Jun 2010 15:55:25 +0000 http://www.adamsherk.com/?p=1355#comment-1342 I went back to the Vitrue site to look for more specifics on why $5 is the default CPM and why $1 is the lowest CPM, but it's not spelled out in their disclaimer or <a href="http://help.vitrue.com/faqs/social-page-evaluator/social-page-evaluator-faq" rel="nofollow">FAQ</a>. There's also nothing about assigning more value to natural interactions; that was just my guess. For news organizations clicks are key but more personal user engagement, particularly in the form of comments and discussions, helps form long-term user relationships with the brand and hopefully keeps people coming back for repeat visits. That's hard to quantify or measure but it's definitely of value. I went back to the Vitrue site to look for more specifics on why $5 is the default CPM and why $1 is the lowest CPM, but it’s not spelled out in their disclaimer or FAQ.

There’s also nothing about assigning more value to natural interactions; that was just my guess. For news organizations clicks are key but more personal user engagement, particularly in the form of comments and discussions, helps form long-term user relationships with the brand and hopefully keeps people coming back for repeat visits. That’s hard to quantify or measure but it’s definitely of value.

]]> By: chuck tanner http://www.adamsherk.com/social-media/most-valuable-news-site-facebook-pages/#comment-1338 chuck tanner Wed, 02 Jun 2010 15:40:04 +0000 http://www.adamsherk.com/?p=1355#comment-1338 Why would one assign more value to natural interaction? The possibility of selling more CPM on associated pages of the linked content site? Sorry for the basic questions here.... Why would one assign more value to natural interaction? The possibility of selling more CPM on associated pages of the linked content site? Sorry for the basic questions here….

]]> By: Adam Sherk http://www.adamsherk.com/social-media/most-valuable-news-site-facebook-pages/#comment-1333 Adam Sherk Fri, 28 May 2010 07:11:41 +0000 http://www.adamsherk.com/?p=1355#comment-1333 It's a good point Chuck, the CPM you plug into the Social Page Evaluator makes all the difference in terms of the valuation figures it provides. I used the default CPM just as a means to make a relative comparison between the various news organizations. As for the high CPM figures, I think Virtue is assigning a higher value to "natural" on-page interactions than ad clicks. It’s a good point Chuck, the CPM you plug into the Social Page Evaluator makes all the difference in terms of the valuation figures it provides. I used the default CPM just as a means to make a relative comparison between the various news organizations. As for the high CPM figures, I think Virtue is assigning a higher value to “natural” on-page interactions than ad clicks.

]]> By: chuck tanner http://www.adamsherk.com/social-media/most-valuable-news-site-facebook-pages/#comment-1330 chuck tanner Thu, 27 May 2010 19:58:36 +0000 http://www.adamsherk.com/?p=1355#comment-1330 CPM is a little over inflated unless I'm thinking about the calculation wrong. The CPM on facebook is running lower than .20. You'd need 25 ads running on the pages to break even. Do I have this right? CPM is a little over inflated unless I’m thinking about the calculation wrong. The CPM on facebook is running lower than .20. You’d need 25 ads running on the pages to break even. Do I have this right?

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