Comments on: The Most Popular NBA Teams on Twitter and Facebook http://www.adamsherk.com/social-media/most-popular-nba-teams-twitter-facebook/ News media. Audience development. SEO and social media marketing Sat, 31 Jul 2010 06:02:10 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Adam Sherk http://www.adamsherk.com/social-media/most-popular-nba-teams-twitter-facebook/#comment-674 Adam Sherk Sat, 16 Jan 2010 19:31:35 +0000 http://www.adamsherk.com/?p=842#comment-674 Thanks for your comment and insights Peter. And good point on the Lakers and Magic being on Twitter's Suggested User List, that explains the major discrepency there. Thanks for your comment and insights Peter. And good point on the Lakers and Magic being on Twitter’s Suggested User List, that explains the major discrepency there.

]]> By: Peter Robert Casey http://www.adamsherk.com/social-media/most-popular-nba-teams-twitter-facebook/#comment-672 Peter Robert Casey Sat, 16 Jan 2010 06:14:26 +0000 http://www.adamsherk.com/?p=842#comment-672 I like how you summed up the misperception of social media being a popularity contest: "While building up followers is great, it’s what you do with that following that really matters." The Lakers and Magic get to enjoy the fruits of being anointed to Twitter's 'Suggested User List,' and thus the skewed standings. The 2nd place Orlando Magic have 983,232 followers compared to the 3rd place Boston Celtics with 25,605 followers. Winning helps, but this stroke of luck is clearly the difference maker. At the end of the day, engaging fans, enhancing the fan experience and boosting ROI should be at the core of any social media strategy implemented by NBA team properties. That happens when you follow the action items you listed above. Great work, Adam. I like how you summed up the misperception of social media being a popularity contest: “While building up followers is great, it’s what you do with that following that really matters.”

The Lakers and Magic get to enjoy the fruits of being anointed to Twitter’s ‘Suggested User List,’ and thus the skewed standings. The 2nd place Orlando Magic have 983,232 followers compared to the 3rd place Boston Celtics with 25,605 followers. Winning helps, but this stroke of luck is clearly the difference maker.

At the end of the day, engaging fans, enhancing the fan experience and boosting ROI should be at the core of any social media strategy implemented by NBA team properties. That happens when you follow the action items you listed above.

Great work, Adam.

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