Comments on: The Most Popular MLB Teams on Twitter and Facebook http://www.adamsherk.com/social-media/most-popular-mlb-teams-twitter-and-facebook/ News media SEO, PR and social media marketing Fri, 03 Feb 2012 15:23:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Adam Sherk http://www.adamsherk.com/social-media/most-popular-mlb-teams-twitter-and-facebook/#comment-1523 Adam Sherk Wed, 28 Jul 2010 17:29:01 +0000 http://www.adamsherk.com/?p=1261#comment-1523 Great points Brett, thanks for sharing. I haven't come across any coverage of this myself, so it does seem like it has been largely overlooked. I agree too that it's not an apples to apples comparison, but social media is certainly having a big influence on the ways that people follow team news and support their teams in general. Great points Brett, thanks for sharing. I haven’t come across any coverage of this myself, so it does seem like it has been largely overlooked. I agree too that it’s not an apples to apples comparison, but social media is certainly having a big influence on the ways that people follow team news and support their teams in general.

]]> By: Brett Rudy http://www.adamsherk.com/social-media/most-popular-mlb-teams-twitter-and-facebook/#comment-1522 Brett Rudy Wed, 28 Jul 2010 17:26:02 +0000 http://www.adamsherk.com/?p=1261#comment-1522 I just read today's Sports Business Journal blasting the Red Sox for 36% loss in TV and 17% loss in radio viewership. What was OMITTED from the story (likely overlooked entirely) is that the TV loss equates to 150,000 viewers and the radion equates to a loss of 22,000 listeners. Yet, the Facebook Fan total has increased by 261,000 in the last 3 months alone. The number of social blogs in Boston providing real-time game updates is also plentiful. Fans are NOT less enthusiastic. And these results do NOT have to do with the Team missing many of their starters due to injury. The reality is that in Boston, fans are migrating from TV/Radio to Social Platforms to get their real-time game updates. I know I do. Big miss by SBJ, in my opinion. Also, the Boston Globe printed an article today about Sox declining radio viewership. See boston.com - the same points are missed by the masses who don't have a holistic understanding of marketing and how impressions are measured. Interestingly, newspaper readership at the Globe is also down 12% as their readers go online. That too is a migration - not a decline as a whole! BTW, I'm not saying seeing a Facebook feed and watching an entire game broadcast on TV are equal impressions. Clearly they are not. Surely the Red Sox injuries have played a role, of course. But my point is really that people absorb sports differently now than they used to. Facebook has DOUBLED in a year to 500 Million users, so why is it surprising that people leverage it now to get their real-time news on ballgames? I just read today’s Sports Business Journal blasting the Red Sox for 36% loss in TV and 17% loss in radio viewership.

What was OMITTED from the story (likely overlooked entirely) is that the TV loss equates to 150,000 viewers and the radion equates to a loss of 22,000 listeners. Yet, the Facebook Fan total has increased by 261,000 in the last 3 months alone. The number of social blogs in Boston providing real-time game updates is also plentiful.

Fans are NOT less enthusiastic. And these results do NOT have to do with the Team missing many of their starters due to injury. The reality is that in Boston, fans are migrating from TV/Radio to Social Platforms to get their real-time game updates. I know I do.

Big miss by SBJ, in my opinion.

Also, the Boston Globe printed an article today about Sox declining radio viewership. See boston.com – the same points are missed by the masses who don’t have a holistic understanding of marketing and how impressions are measured. Interestingly, newspaper readership at the Globe is also down 12% as their readers go online. That too is a migration – not a decline as a whole!

BTW, I’m not saying seeing a Facebook feed and watching an entire game broadcast on TV are equal impressions. Clearly they are not.

Surely the Red Sox injuries have played a role, of course. But my point is really that people absorb sports differently now than they used to. Facebook has DOUBLED in a year to 500 Million users, so why is it surprising that people leverage it now to get their real-time news on ballgames?

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