UPDATE: For more current figures plus links to all the MLB team Twitter profiles and Facebook Pages, see MLB Teams on Twitter and Facebook: Two-Year Growth Rates.
A new baseball season is underway and we are in that wonderfully brief period when fans all over the country still believe this could actually be the year for their team. Enjoy it while you can.
But while major market teams have a big advantage in the real game, social media is the great equalizer online, so I thought I’d see which teams have attracted the largest following on Twitter and Facebook. After getting good response to the posts I did on NFL and NBA teams I wanted to add MLB to the mix.
So without further ado here are the 30 Major League Baseball teams ranked by total number of Twitter followers and Facebook fans:
|Twitter followers||Facebook fans||Total|
|1||New York Yankees||272,665||1,249,555||1,522,220|
|2||Boston Red Sox||10,127||1,052,128||1,062,255|
|5||San Francisco Giants||16,742||321,164||337,906|
|6||St. Louis Cardinals||3,976||305,230||309,206|
|10||Chicago White Sox||1,524||226,825||228,349|
|12||Los Angeles Dodgers||18,371||171,098||189,469|
|13||New York Mets||6,916||181,531||188,447|
|19||Kansas City Royals||7,361||112,616||119,977|
|20||Tampa Bay Rays||4,677||107,636||112,313|
|23||Los Angeles Angels||4,701||98,922||103,623|
|24||Toronto Blue Jays||4,775||98,513||103,288|
|27||San Diego Padres||3,996||77,636||81,632|
I’ll add the usual caveats: these numbers change very quickly but I find taking a snapshot at various points useful for comparison (perhaps I’ll update this at the All Star break and the end of the season). And of course social media is not a popularity contest; it’s how you engage your followers/fans that really matters. But reach has value too and I like to see which teams are faring best in that area.
Baseball is a game of statistics after all, so looking at numbers seems fitting. I could take it further and come up with analogies for batting average and on-base percentage like average tweets per day or retweet percentages, but maybe another time.
Not surprisingly the Yankees and Red Sox are at the top of the standings, although Boston is far behind the Yankees and Phillies in Twitter followers. I believe that playing in the World Series got the Yankees and Phillies added to the previous version of Twitter’s Suggested Users list, which is likely why their numbers are so much higher.
In looking at the figures above, it is clear that teams are attracting much larger audiences through Facebook than Twitter at this point.