Want to use your Facebook Page to build out your mailing list? Alicia Keys knows how to do it.
Users who go to the “Sign Up” tab on her Facebook Page get a personal appeal from Alicia Keys herself, extolling the virtues of her mailing list. Here’s how the video appears on the sign-up form (watch it here):
I have no idea what kind of following she’s built up but this direct, multimedia approach is certainly increasing the conversion rate on the form. Users who sign up see a second video with a thank you message from Keys.
Now not every business will have as engaging a representative but that does not mean a personal video appeal isn’t applicable beyond celebrity. The key takeaway: the more ways you can bring your Facebook Pages to life, the better.
I noticed that in addition to the email list users can sign up for text and voice updates via mobile phone. Perhaps for that Alicia Keys should adopt the same style as she did in her Saturday Night Live digital short: