On Friday Yahoo announced new additions to its SearchMonkey enhanced results, including options for news content.
SearchMonkey allows sites to use structured data to include additional information in their Yahoo search results such as addresses and phone numbers, review scores, pricing, etc.
For news sites, the publication date and a photo can be added to Yahoo search results for articles and opinion pieces, as shown in this example:
To take advantage of the enhanced news results, publishers can either use RDFa markup to embed the news data in their content, or use a NewsML feed to send the data privately to Yahoo. For technical details and instructions see the SearchMonkey News help page.
Once the markup is added the enhanced results should appear in Yahoo after the content has been crawled again. Embedding photos will be a good way for publishers to draw attention on the SERPs and increase clickthrough rates.
Not sure what SearchMonkey is? There’s some background information on the Yahoo Developer Network: SearchMonkey.
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