Comments on: Search Marketing Dwarfs Social Media in Interactive Marketing Budgets http://www.adamsherk.com/seo/search-and-social-media-marketing-budget-allocation/ News media SEO, PR and social media marketing Fri, 03 Feb 2012 15:23:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Adrian Berry http://www.adamsherk.com/seo/search-and-social-media-marketing-budget-allocation/#comment-662 Adrian Berry Tue, 12 Jan 2010 16:55:10 +0000 http://www.adamsherk.com/?p=797#comment-662 This is good news Jeff. I appreciate your effort in posting this kind of information. Thank you for keeping us informed. This is good news Jeff. I appreciate your effort in posting this kind of information. Thank you for keeping us informed.

]]> By: Adam Sherk http://www.adamsherk.com/seo/search-and-social-media-marketing-budget-allocation/#comment-600 Adam Sherk Thu, 17 Dec 2009 19:26:44 +0000 http://www.adamsherk.com/?p=797#comment-600 Good point Jeff. We've seen search marketing evolve from the disruptor role to being the big dog (at least in terms of online media). Good point Jeff. We’ve seen search marketing evolve from the disruptor role to being the big dog (at least in terms of online media).

]]> By: Jeff Lancaster - Outrider http://www.adamsherk.com/seo/search-and-social-media-marketing-budget-allocation/#comment-599 Jeff Lancaster - Outrider Thu, 17 Dec 2009 19:02:23 +0000 http://www.adamsherk.com/?p=797#comment-599 It is indeed interesting to see that search is holding its own. Reminds my of the initial reluctance of marketers to move any dollars away from channels that have 'worked' so well traditionally like broadcast. Search is seeing the same thing happen, now that's its a proven bet marketers are hesitant to stray. Interesting to see the category breakouts as well, particularly the lower search spend in aeras like consumer goods. It is indeed interesting to see that search is holding its own. Reminds my of the initial reluctance of marketers to move any dollars away from channels that have ‘worked’ so well traditionally like broadcast. Search is seeing the same thing happen, now that’s its a proven bet marketers are hesitant to stray.

Interesting to see the category breakouts as well, particularly the lower search spend in aeras like consumer goods.

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