Among news sites “breaking news” is a sought-after keyword phrase; I see it prominently placed in home page title tags all the time:
And it’s not just general news sites. “Breaking news” is featured in the title tags of sites covering sports, entertainment and a wide range of topics.
Seeing this term targeted so often got me wondering, does anyone actually search for “breaking news”?
If I’m looking for breaking news on a particular topic I’ll search with queries using that topic, for example “Air France crash” or “Sonia Sotomayor Supreme Court.”
And if I want to get an overview of the current news of the day I’ll go to Google News or Yahoo! News or direct navigate to a major news site. But I don’t think I’d ever simply type “breaking news” into a search engine.
However according to the Google Adwords Keyword Tool some people do: