Comments on: Syndication Best Practices: Reduce the Risk of Being Outranked for Your Own Content http://www.adamsherk.com/seo/content-syndication-best-practices/ News media. Audience development. SEO and social media marketing Sat, 31 Jul 2010 06:02:10 +0000 hourly 1 http://wordpress.org/?v=3.0 By: The Most Common Causes of Duplicate Content on News Media Sites http://www.adamsherk.com/seo/content-syndication-best-practices/#comment-188 The Most Common Causes of Duplicate Content on News Media Sites Thu, 08 Oct 2009 17:32:14 +0000 http://www.adamsherk.com/?p=272#comment-188 [...] likely that one version will be given prominence, and it may not always be the original. My post on syndication best practices covers ways to reduce the risk of being outranked for your own [...] [...] likely that one version will be given prominence, and it may not always be the original. My post on syndication best practices covers ways to reduce the risk of being outranked for your own [...]

]]> By: Adam Sherk http://www.adamsherk.com/seo/content-syndication-best-practices/#comment-84 Adam Sherk Mon, 31 Aug 2009 14:41:45 +0000 http://www.adamsherk.com/?p=272#comment-84 Good questions Alex. The engines avoid providing percentages or specific formulas for what constitutes duplicate content. This is in their best interest, as revealing that information would make it harder to prevent abuses. I think a good rule of thumb is, 'Would users consider these two pages to be essentially the same article?' If so, there's a good chance that the engines will too. In terms of rewriting or reworking content, a good approach is to summarize key points and/or quote select passages and then add your own take or spin to it. In this way you are adding value for users, which in turn makes the content more valuable and less likely to be filtered as duplicate. Good questions Alex.

The engines avoid providing percentages or specific formulas for what constitutes duplicate content. This is in their best interest, as revealing that information would make it harder to prevent abuses.

I think a good rule of thumb is, ‘Would users consider these two pages to be essentially the same article?’ If so, there’s a good chance that the engines will too.

In terms of rewriting or reworking content, a good approach is to summarize key points and/or quote select passages and then add your own take or spin to it. In this way you are adding value for users, which in turn makes the content more valuable and less likely to be filtered as duplicate.

]]> By: Alex Kahl http://www.adamsherk.com/seo/content-syndication-best-practices/#comment-83 Alex Kahl Sat, 29 Aug 2009 00:23:08 +0000 http://www.adamsherk.com/?p=272#comment-83 Hello Adam, Thanks for the advice about duplicate content. I agree that attribution links are vital, and I recommend not posting all the content Do you have any information on how to tell when an article is considered duplicate? In other words how different does text have to be to be considered different? The good folks at google state "Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar." What if 5 out of 500 words are different? 5 out of 50? Is being "appreciably similar" defined by some mathematical formula - say for example "the percentage of words that are the same in a given text exceeds 75%?" On a related note, if an article or press release is supposed to be posted on several locations, what's are some rules of thumb for rewriting the text in such a way to avoid it from being considered duplicate content? Hello Adam,

Thanks for the advice about duplicate content. I agree that attribution links are vital, and I recommend not posting all the content

Do you have any information on how to tell when an article is considered duplicate? In other words how different does text have to be to be considered different?

The good folks at google state “Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.”

What if 5 out of 500 words are different? 5 out of 50? Is being “appreciably similar” defined by some mathematical formula – say for example “the percentage of words that are the same in a given text exceeds 75%?”

On a related note, if an article or press release is supposed to be posted on several locations, what’s are some rules of thumb for rewriting the text in such a way to avoid it from being considered duplicate content?

]]> By: Adam Sherk http://www.adamsherk.com/seo/content-syndication-best-practices/#comment-46 Adam Sherk Thu, 16 Jul 2009 13:37:25 +0000 http://www.adamsherk.com/?p=272#comment-46 Thanks for your comment Rahul. I agree that there are SEO implications that both content creators and syndicators need to consider. But since syndication is an important source of revenue for many publishers, and there will always be sites looking to add good content that they may not be capable of creating themselves, I expect it will continue to be a common practice. So it's important for both parties to be aware of the SEO implications and to try to mitigate any negatives as best they can. Thanks for your comment Rahul. I agree that there are SEO implications that both content creators and syndicators need to consider. But since syndication is an important source of revenue for many publishers, and there will always be sites looking to add good content that they may not be capable of creating themselves, I expect it will continue to be a common practice. So it’s important for both parties to be aware of the SEO implications and to try to mitigate any negatives as best they can.

]]> By: Rahul http://www.adamsherk.com/seo/content-syndication-best-practices/#comment-45 Rahul Thu, 16 Jul 2009 10:53:02 +0000 http://www.adamsherk.com/?p=272#comment-45 Hi Adam, Great post ! From a publisher perspective if we give a live link (do follow) to all articles/news websites.Then don't you think we will pass our own link juice (Value) to those websites. Giving away 1/2 links is ok, but when you are syndicating content through out year, you will end up with thousands of out bound links (one way )!! Don't you think it will de-stabilize the whole website architecture in google and then you may loose everything things!! ** assuming use of no follow is out of question.As google strictly say - you must have to give a do follow link if you are syndicating content from other website. *** Content Syndication is like a double edge sword. It is going to hurt you from either side. What you say? Regards Rahul Hi Adam,

Great post ! From a publisher perspective if we give a live link (do follow) to all articles/news websites.Then don’t you think we will pass our own link juice (Value) to those websites. Giving away 1/2 links is ok, but when you are syndicating content through out year, you will end up with thousands of out bound links (one way )!! Don’t you think it will de-stabilize the whole website architecture in google and then you may loose everything things!!

** assuming use of no follow is out of question.As google strictly say – you must have to give a do follow link if you are syndicating content from other website. ***

Content Syndication is like a double edge sword. It is going to hurt you from either side. What you say?

Regards
Rahul

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